Job Description

About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The role

Step into a role where your ideas don’t just shape collections — they shape how women around the world feel, express themselves, and move through life with confidence.

As Fashion Designer at Love, Bonito, you’ll have a front-row seat to creating designs that resonate globally. From trend research and concept development to sketching, tech packs, fittings, and final execution, you’ll lead the end-to-end creation journey behind our collections and bring thoughtful, wearable fashion to life. Beyond designing beautiful pieces, you’ll play a key role in building and evolving our Design Department as we scale internationally — helping define the future of a brand that’s redefining fashion for Asian women globally.

Most importantly, this is an opportunity to be part of something bigger than fashion. You’ll help disrupt the consumer and retail landscape, and contribute to elevating Love, Bonito from one of Singapore’s most loved brands into a truly global women’s fashion powerhouse.

You should have / be

• A strong entrepreneurial spirit, self starter, extreme initiative and ownership
• A knack for problem solving with an ability to think ‘out of the box’; highly adaptable and flexible and ability to adjust and refine when the need arises
• A genuine curiosity to know how things work and how to make them better
• Solid technical know how
• A thoughtful and creative designer
• Solid design knowledge, sensibilities and ability to translate concept into execution
• Exceptional communication skills and ability to lead direction of a project across cross-functional teams.
• Effectively bilingual in Mandarin and English. Proficiency in Chinese is required for this role as you will need to be able to communicate effectively also to our suppliers in China.

Main responsibilities

Designing

• User-centric, thoughtful approach to gathering insights and solving for customer needs
• Understand the market, targeted customer personas, and good design principles through research, store visits and customer studies
• Create products that fulfill our brand mission of being modern, relatable, and of good quality & value
• A good eye for fashion, upcoming trends and spotting what resonates with consumers

Technical Development

• Produce technical drawings, with the ability to create detailed tech packs with accurate measurements
• Partner with other designers in creating seasonal color stories, initial fabric and trims selections
• Actively participate in fit sessions, working with live models and giving comments to suggest fit changes

Project Management

• Plan project timelines according to production and development days
• Track and monitor relevant product development calendars
• Maintain an organized archive of all tech packs and fit samples

Requirements

Qualifications & Experience

• Diploma/Degree in Fashion Design minimally
• 1-2 years industry experiance in a fashion design / technical design role
• Or at least 3 years industry experience for Senior Designer
• International, overseas design experience is a plus
• Excellent knowledge of Adobe Photoshop and Illustrator
• Knowledge of AI design tools is a plus
• An impressive portfolio which demonstrates creative, thoughtful design through a variety of projects
• Effectively bilingual in Mandarin and English. Proficiency in Chinese is required for this role as you will need to be able to communicate effectively to our suppliers in China.

Benefits

1. Flexible Work Arrangement

• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Tailored coaching services for mental wellness

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)