Job Description

Fashion Brand & Commercial Growth Manager

Industry: Fashion & Lifestyle
Location: Opebi, Lagos
Reports To: Chief Executive Officer (CEO)
Employment Type: Full-Time
Experience Level: 5–7 Years
Salary Range: ₦300,000 – ₦400,000 (Monthly Net)

Our client is a well-established premium fashion and lifestyle brand with over 17 years of industry presence. The company is recognized for delivering culturally inspired ready-to-wear garments and accessories for men, women, and children.

With strong physical retail operations, an expanding nationwide distribution network, and a growing e-commerce presence, the business is strategically positioned for continued local consolidation and international expansion across Africa, Europe, and North America.

The Fashion Brand & Commercial Growth Manager will play a critical leadership role in driving brand positioning, revenue growth, and market expansion.

This role requires a commercially astute and creative professional capable of translating brand vision into measurable business outcomes, while ensuring consistency across all customer touchpoints.

Key Responsibilities

1. Brand Strategy & Management

• 
  Develop and execute a comprehensive brand strategy aligned with business objectives
• 
  Strengthen brand identity, messaging, and visual consistency across all platforms
• 
  Ensure alignment across retail, digital, campaigns, packaging, and communications
• 
  Drive culturally relevant, market-responsive brand initiatives

2. Growth Marketing & E-Commerce

• 
  Lead digital marketing efforts to drive awareness, acquisition, and retention
• 
  Optimize e-commerce performance, including UX and conversion rates
• 
  Execute integrated campaigns across social media, paid media, email, and influencer channels
• 
  Utilize analytics and data insights to improve campaign performance and ROI

3. Commercial Strategy & Revenue Growth

• 
  Develop and implement sales strategies across retail, wholesale, and online channels
• 
  Identify and capitalize on new market opportunities (local and international)
• 
  Build and manage strategic partnerships with distributors and retail partners
• 
  Implement pricing and promotional strategies to maximize profitability

4. Product Launch & Market Activation

• 
  Collaborate with design and production teams to align collections with market demand
• 
  Lead go-to-market strategies for product launches and seasonal campaigns
• 
  Drive campaigns that increase brand visibility and sales performance

5. Leadership & Cross-Functional Collaboration

• 
  Lead and manage marketing, sales, and e-commerce teams
• 
  Foster a results-driven and high-performance culture
• 
  Collaborate with operations and finance teams for seamless execution

6. Performance Management & Reporting

• 
  Track and report key KPIs including revenue growth, engagement, and ROI
• 
  Provide strategic insights and recommendations to executive leadership

Qualifications & Requirements

• 
  Bachelor's Degree in Marketing, Business Administration, Fashion Management, or related field (MBA is an advantage)
• 
  5–7 years' experience in brand management, growth marketing, or commercial roles within fashion, retail, or lifestyle sectors
• 
  Proven track record of driving revenue growth and market expansion
• 
  Strong understanding of multi-channel retail and digital commerce
• 
  Proficiency in marketing tools, CRM systems, and analytics platforms
• 
  Excellent leadership, communication, and stakeholder management skills

Core Competencies

• 
  Strategic Thinking & Business Development
• 
  Commercial & Financial Acumen
• 
  Brand Positioning & Storytelling
• 
  Market Expansion & Partnerships
• 
  Data-Driven Decision Making
• 
  Leadership & Execution Excellence

Compensation & Benefits

• 
  Competitive monthly net salary (₦300,000 – ₦400,000)
• 
  Performance-based incentives tied to business growth
• 
  Career growth within a dynamic and expanding organisation
• 
  Collaborative and innovation-driven work environment

Application Process

Qualified candidates should send their CV and a tailored cover letter to:
hiring@mysigma.io

Subject Line:

Fashion Brand & Commercial Growth Manager Application – [Your Name]

Cover Letter Requirement:

Candidates should highlight:

• 
  Relevant experience in brand and commercial growth
• 
  A clear example of measurable business impact achieved in previous roles