Job Description

External Communications Manager (12-month FTC)

Because we strive to put people first. Culture, our way.

Communications at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Do as an External Communications Manager (12-month FTC)

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Lead and develop integrated communications for key strategic and corporate initiatives, ensuring a strong global and local perspective.
• Plan and deliver communications for major business announcements, campaigns, store openings, and key milestones, aligning multiple stakeholders for seamless execution.
• Act as the main point of contact for markets without in-market communications support, advising senior leaders and bridging with the central Corporate Affairs team.
• Create and manage high-quality media and communication materials (e.g., press releases, statements, website/LinkedIn content, Q&A) aligned with business messaging, and support spokesperson training.
• Build and maintain strong media and external partner relationships, identifying opportunities to enhance brand visibility and deliver impactful partnerships.
• Manage agency partners and proactively monitor, report, and mitigate reputational risks across media, stakeholders, and digital channels.

Qualifications

What You’ll Get

The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

Additional Information

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 10+ years of experience in external communications, ideally within fast-paced retail, FMCG, or agency environments.
• Strong media relations experience, with the ability to advise on and draft responses in high-pressure situations.
• Proven track record of developing and delivering effective communications plans for key business initiatives.
• Excellent project management skills, with the ability to handle multiple priorities and deadlines simultaneously.
• Strong analytical thinking and sound judgement, with the ability to simplify complex issues and manage stakeholder expectations.
• Effective communicator and team player, with excellent interpersonal skills, a collaborative approach, and the ability to perform under pressure.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of innovative and experienced people where you’ll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we’ll support you in developing yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

#LI-Hybrid