Job Description
Job Title:
Export Sales Partner Representative - Rwanda
Location:
Rwanda
Reporting to:
Head of Exports
Note: This position is open to Rwandan nationals only.
Role Summary
We are looking for highly execution-driven Export Sales Partner Representative to lead market execution and commercial growth within Rwanda.
The role is responsible for driving sales performance, distributor management, route-to-market execution, market development, and brand visibility across all channels within the assigned country. The Export Sales Partner Representative will act as our clients commercial lead on the ground, ensuring sustainable growth, operational discipline, and zero financial exposure within the market.
This role requires a strong FMCG commercial professional with hands-on market execution capability, distributor management expertise, and the ability to drive growth in highly competitive markets.
Key Responsibilities
1. Sales & Commercial Delivery
• Deliver and exceed monthly, quarterly, and annual sales targets.
• Drive daily market execution and sales performance tracking.
• Identify sales gaps and implement corrective action plans.
• Support achievement of volume, value, and profitability targets.
2. Route-to-Market (RTM) & Market Coverage
• Develop and optimize route plans, coverage models, and market beats.
• Ensure full market coverage across assigned territories and identify white-space opportunities.
• Monitor route productivity including calls, strike rates, and drop sizes.
• Strengthen execution standards across all trade channels.
3. Distributor Management
• Manage distributor performance on sales, stock holding, collections, coverage, and
execution.
• Ensure distributor compliance with agreed KPIs and service levels.
• Support onboarding, capability development, replacement, and performance management of distributors where necessary.
• Monitor distributor financial exposure and operational risks.
4. Direct Sales & Order Management
• Collect and process orders directly and through distributor teams.
• Ensure timely order execution and stock replenishment.
• Eliminate business losses arising from execution inefficiencies or supply gaps.
5. Channel & Customer Management
• Drive execution across General Trade, Wholesale, Modern Trade, HORECA, and Key
Accounts.
• Ensure product availability, pricing compliance, visibility, and customer service standards across channels.
• Build strong relationships with customers and trade partners within the market.
6. Brand Visibility & Merchandising
• Ensure excellent in-market execution, shelf placement, displays, and POSM utilization.
• Drive visibility and market share growth for our client brands.
• Supervise merchandisers and monitor execution quality and productivity.
7. Pricing & Market Intelligence
• Monitor competitor pricing, activities, product launches, and market trends.
• Provide real-time market intelligence and pricing updates.
• Recommend commercial interventions to strengthen competitiveness and market
penetration.
8. Marketing Activations & Promotions
• Execute trade activations, promotions, wet sampling, and visibility campaigns.
• Coordinate with Marketing teams to ensure strong execution of campaigns.
• Monitor and report on promotion ROI and effectiveness.
9. Collections & Financial Discipline
• Ensure 100% compliance on collections and payment controls.
• Maintain zero tolerance for payment delays, bad debts, or financial losses.
• Monitor distributor credit exposure and escalate risks proactively.
10. Compliance & Reporting
• Ensure compliance with local regulatory, statutory, and business requirements.
• Maintain accurate market documentation and reporting.
• Submit daily, weekly, and monthly reports covering sales, distributors, market intelligence, and execution updates.
Requirements
Ideal Candidate Profile
a) Education
• Bachelor’s degree in Business, Marketing, Sales, or related field (mandatory).
• MBA is an added advantage.
b) Experience
• 5–8 years’ experience in FMCG sales and market execution.
• Strong experience managing distributors and route-to-market operations.
• Proven experience driving sales growth within East African markets.
• Strong understanding of traditional trade and emerging modern trade dynamics.
c) Skills & Competencies
• Strong commercial and execution capability.
• Deep understanding of FMCG route-to-market models.
• Excellent negotiation and relationship management skills.
• Strong analytical and problem-solving ability.
• High ownership mindset and accountability.
• Ability to work independently within fast-paced markets.
d) What Success Looks Like
• Consistent achievement of sales and volume growth targets.
• Strong distributor performance and market coverage.
• Improved brand visibility and execution standards across channels.
• Strong collection compliance with minimal financial exposure.
• Effective market intelligence driving commercial decisions.
• Sustainable growth and expansion within the assigned country.
