Job Description
The Ram Experiential Marketing Manager is responsible for developing, managing, and executing best-in-class experiential marketing programs that strengthen brand engagement and support Ram's strategic business objectives. This role leads the planning and execution of the annual Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing program, which travels to approximately 16 NASCAR race weekends each year.
Success in this role requires exceptional project management, financial acumen, and cross-functional leadership. The ideal candidate is an experienced experiential marketing professional who thrives in fast-paced environments and has a proven track record of managing complex event portfolios, supplier relationships, vehicle logistics, budgets, and performance analytics.
Primary Responsibilities:
Experiential Marketing Strategy & Program Management:
- Develop the annual Ram Experiential Marketing Plan aligned with brand strategy and business objectives
- Develop the annual Ram NASCAR Experiential Marketing Plan, including activation strategy and execution
- Present experiential marketing plans to Ram Brand Leadership and secure executive approval
- Lead the execution of national experiential marketing programs that deliver engaging, memorable consumer experiences while maintaining premium brand standards
Event Planning & Operations
- Manage the complete lifecycle of experiential events from planning through post-event evaluation
- Manage and coordinate all aspects of Stellantis' presence at static displays, ride-and-drive experiences, and dynamic event activations
- Oversee venue selection, negotiations, and fee management while ensuring alignment with brand and corporate objectives
- Direct and manage all aspects of each experiential event activation
- Manage the event vehicle fleet, including vehicle ordering, maintenance, allocation, and disposition in accordance with brand guidelines
- Partner with the Ram brand team to determine event vehicle lineups, product messaging, and customer experiences
- Manage agency partners and product specialist staffing to ensure all on-site personnel are fully trained and represent the Ram brand consistently
Budget Management & Supplier Relations
- Develop and manage annual budgets for both the Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing Program
- Present budgets for executive approval and ensure financial stewardship throughout the year
- Monitor event expenditures and optimize spending while maintaining execution quality
- Collaborate with Purchasing, Finance, and Governance teams to maximize efficiencies and ensure compliance
- Lead supplier contract development, renewals, scope definition, and performance evaluations
- Identify, evaluate, and onboard new agencies, vendors, and experiential partners to enhance program execution
Executive Communications & Reporting
- Prepare executive-level presentations, recommendations, and strategic proposals
- Provide regular status updates to senior leadership on program progress, timelines, budgets, and risks
- Deliver comprehensive post-event reports highlighting performance metrics, key learnings, and recommendations for future improvements
Performance Measurement & Analytics
- Define, monitor, and report key performance indicators for experiential marketing initiatives
- Analyze event data, including:
- Attendance
- Consumer registrations
- Vehicle demonstrations
- Ride-and-drive participation
- Lead generation
- Handraisers
- Customer engagement metrics
- Overall alignment with the Brand
- Translate insights into actionable recommendations that improve future activations and maximize return on investment
Qualifications
Basic Qualifications:
- Bachelor's degree in Marketing, Communications, Event Management, Business, or a related field
- 10 years of experience managing experiential marketing programs or large-scale events
- Demonstrated experience leading complex event logistics, agency partnerships, and brand activations
- Strong background in budget management, supplier negotiations, and contract administration
- Excellent presentation, communication, and stakeholder management skills
- Exceptional organizational and project management abilities with experience managing multiple concurrent initiatives
- Proficiency with Microsoft Office Suite, including PowerPoint, Excel, Outlook, and Teams
- Experience collaborating with Purchasing, Finance, Legal, and Governance teams on budgeting and contract management
- Familiarity with event management platforms, CRM systems, and digital marketing tools
Preferred Qualifications:
- Automotive industry experience supporting experiential marketing or brand activation programs
- Experience managing national ride-and-drive programs, vehicle displays, and transportation logistics
- Knowledge of motorsports marketing, NASCAR activations, or large-scale consumer events
- Strong analytical capabilities with experience measuring KPIs and marketing ROI
- Proven ability to perform effectively in high-pressure, fast-paced event environments
- MBA with a concentration in Marketing or Finance
