Job Description

Platform Executive – Paid Media & Performance

Supports the execution and optimization of paid media campaigns across Meta, Google, and TikTok for large, always-on, performance-driven. This role requires strong execution discipline, comfort with high-budget environments, and the ability to operate accurately at speed across multiple campaigns, products, and objectives.

Key Responsibilities

• Execute and optimize campaigns across:
• Meta (Facebook & Instagram)
• Google Ads (Search required; Display & YouTube exposure)
• TikTok Ads
• Support high-volume campaign builds across multiple product lines and objectives (e.g. launches, always-on, promotions)
• Manage daily operations including:
• Budget pacing across multiple campaigns and line items
• Bid adjustments and basic optimization under guidance
• QA checks to ensure accuracy before launches and changes
• Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early
• Support keyword management for Search campaigns (keywords, negatives, basic bid logic)
• Assist in executing platform best practices for large brands (naming conventions, structure, governance)
• Work closely with strategy, performance, and analytics teams to ensure smooth delivery
• Exposure to always-on campaigns with frequent changes and optimizations
• Ability to follow strict governance, tracking, and QA standards
• Support campaigns tied to e-commerce, app, and retail moments

Key Capabilities & Skills

• Working knowledge of:
• Meta Ads Manager
• Google Ads (Search fundamentals required)
• TikTok Ads Manager
• Basic understanding of:
• Full-funnel performance metrics
• Social and Search optimization principles
• Strong attention to detail in high-budget, high-risk environments
• Comfortable working with numbers, dashboards, and spreadsheets
• Able to work calmly under pressure and tight timelines

Basic Requirements

• 1–3 years of experience in paid media, performance marketing, or platform operations
• Hands-on experience supporting campaigns on:
• Meta
• Google Ads (Search)
• TikTok
• Experience supporting large or complex advertiser accounts is a plus
• Proficient in Excel / Google Sheets

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
• We're Extraordinary in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.