Retail Marketing Activation

• Plan and execute retail activation in-line with the MBTw calendar; localize assets for showroom/digital touchpoints.

• Support dealer to clarify relevant operational questions, platform/system trouble shooting on RMP, SFDC, digital signage content platform, top-end vehicle arrangement and availability check.

• Manage relevant retail platforms/systems and follow IT guideline for user access management and security check.

CRM

• Build & optimize 1:1 journeys via MB Pass and Marketing Cloud; ensure LOA compliance and content delivery via retail channels.

• Assist MB Credit Card/MNA/CT activity planning and post-campaign analysis.

• Assist MercedesTrophy communications and logistics, ensuring the proper records across the announced process/timing.

• Support physical events per ad-hoc request or assignment

Experience

· At least 4 years of hands-on experience in retail marketing, CRM, or digital communications, preferably within the automotive or luxury sector.

· Experience working with cross-functional teams and external partners (e.g., dealers, agencies).

· Proven track record in supporting retail activation campaigns, customer events (such as MercedesTrophy), or CRM initiatives.

Personal Skills

· Proactive, collaborative, and able to manage multiple tasks in a fast-paced environment.

· Self-driven, highly responsible, and able to handle tasks independently and work effectively in a high-pressure environment.

· Excellent communication skills, both written and verbal, in Mandarin and English.

· Strong organizational and coordination abilities, with attention to detail and a structured approach to documentation, auditing, and reporting.

· Analytical mindset with the ability to interpret KPIs and campaign performance data.

Specific knowledge

· Knowledge of brand CI/CD standards, retail channel operations, and showroom activation best practices.

· Familiarity with 1:1 Communications, Salesforce Marketing Cloud ( journey building, segmentation, email/SMS campaigns)

· Proficiency in MS Office (Excel, PowerPoint, Word); experience with dashboards and reporting tools is a plus.