Job Description

Job Purpose
The Brand Marketing Executive will be responsible for strengthening and managing the NMIMS CDOE’s brand identity across all touchpoints. The role focuses on driving brand consistency, enhancing institutional reputation, supporting student recruitment objectives through lead nurturing, and ensuring alignment between academic offerings and brand communication. The incumbent will work closely with internal stakeholders and external partners to execute integrated brand marketing initiatives and lead nurturing activities through emails, WhatsApp messages, and SMSs.

Key Responsibilities

Brand Strategy & Positioning

• Support the development and execution of the institution’s brand strategy in line with its vision, mission, and long-term growth objectives.
• Ensure consistent brand positioning across academic programs, campuses, and communication channels.
• Monitor brand perception among key stakeholders including students, parents, faculty, alumni, industry partners, and media.
• Plan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs.

Marketing Campaign Management

• Coordinate with different departments to provide timely support to sales, academics, and other teams.
• Plan and execute brand-led marketing campaigns for admissions, academic programs, institutional initiatives, and events.
• Coordinate with digital, content, media, and admissions teams to ensure integrated campaign delivery.
• Track campaign performance and prepare post-campaign analysis reports.

Content & Communication

• Contribute to the development of brand-aligned content for brochures, websites, social media, presentations, advertisements, and campus collateral.
• Ensure messaging reflects the institution’s academic credibility, differentiation, brand guidelines, and value proposition.
• Review and approve creative outputs to ensure compliance with brand guidelines.

Digital & Social Media Branding

• Work with digital marketing teams to maintain brand tone and visual identity across online platforms.
• Plan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs.
• Assist in storytelling initiatives showcasing faculty achievements, student success, research, and institutional milestones.

Requirements- Skills & Competencies

• Strong understanding of branding principles and integrated marketing communications

• Excellent written and verbal communication skills

• Hands-on with email marketing and lead nurturing tools

• Ability to translate academic offerings into compelling brand narratives

• Project management and coordination skills

• Analytical mindset with attention to detail

• Stakeholder management and teamwork abilities

• Experience working with creative agencies and managing brand campaigns

• Experience working with lead nurturing tools like Netcore, Mailchimp, Salesforce etc.

• Ability to nurture leads through emails, SMSs, WhatsApp etc.

Requirements- Education & work experience

• Graduate or Postgraduate (MBA preferred) in Mass Media, Marketing, Advertising, or related fields

• 7–10 years of experience in brand marketing and email marketing, preferably in higher education, education services, or knowledge-driven sectors