Job Description

PIX11 is looking for an exceptional Executive Producer, Digital to lead the evolution of our newsroom into a fully integrated, multiplatform operation.

This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways.

This leader will build, coach, and elevate a high-performing digital team; help drive the growth of PIX11+ (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today.

Core Responsibilities

• Lead & Build a High-Performance Digital Team
• Set the vision, standards, and daily expectations for digital performance
• Create accountability around metrics, content quality, and editorial judgment
• Identify gaps and actively upskill the team in video, social, SEO, and analytics

• Serve as a key voice in daily editorial decision-making alongside broadcast leadership
• Ensure digital is present early in story conception, not just at the end
• Push for stronger, smarter story framing that works across all platforms
• Hold the newsroom accountable to multiplatform execution

Integrate Digital, Broadcast, and Streaming

• Partner with show EPs, assignment editors, and producers to extend the life of every story
• Create seamless workflows between linear, digital, and streaming
• Ensure broadcast content is consistently optimized and repurposed for digital and CTV
• Drive the evolution towards vertical video
• Eliminate gaps where content is left underutilized or audience opportunities are missed
• Participate in management on-call rotation for weekends

Drive the Growth of PIX11+

• Work in lockstep with the Sr. Executive Producer, Streaming to build and grow PIX11+
• Identify daily opportunities for live, near-live, and on-demand content on streaming
• Support the promotion of PIX11+ across all platforms

Elevate Social & Audience Reach Across the Newsroom

• Lead a newsroom-wide approach to social, not just a digital team function
• Establish clear expectations for how content is created and distributed on social platforms
• Train and guide newsroom staff to produce content that performs natively on each platform
• Stay ahead of trends and ensure PIX11 is competitive in emerging formats

Own Digital Performance & Growth

• Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.
• Use real-time and long-term analytics to guide decisions and adjust strategy
• Drive measurable growth in engagement, loyalty, and reach
• Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

• Minimum 5 years experience in a top-25 market
• Proven leadership in a digital news environment, with experience managing people and performance
• Strong editorial judgment with the ability to lead in a breaking news environment
• Track record of driving audience growth through content strategy and execution
• Deep understanding of SEO, analytics, and social platforms
• Experience working across video, streaming, and digital storytelling formats
• Ability to influence across teams and lead without rigid organizational boundaries
• Strong communicator who can set expectations and hold teams accountable
• Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

• 10 years of professional experience, 5+ in a top-10 market
• 3 years of management experience

Compensation:

$125,000