Job Description

Job Purpose

NMIMS CDOE is looking for a highly analytical and execution-focused Performance Media Executive to drive lead generation and business growth through digital marketing channels. The ideal candidate should have extensive hands-on experience managing large-scale performance campaigns across multiple biddable platforms, with a strong understanding of tracking, analytics, optimization, and agency management.

Key Responsibilities

• Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads

• Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.

• Develop full-funnel digital media strategies aligned with business and admission goals.

• Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.

• Monitor campaign performance and identify optimization opportunities using data-driven insights.

• Manage campaign tracking and measurement through Google Analytics (GA4) and Google Tag Manager (GTM), ensuring accurate implementation of events, conversions, and attribution.

• Create and maintain performance dashboards and present actionable insights to internal stakeholders.

• Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.

• Collaborate with creative, content, product, and web teams for campaign launches, landing page improvements, and conversion optimization.
• Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
• Conduct competitor analysis and identify new opportunities for audience acquisition and campaign growth.
• Ensure campaign governance, budget pacing, quality checks, and compliance with platform policies.

Requirements- Skills & Competencies

• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Strong hands-on experience in planning, managing, and optimizing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong understanding of conversion tracking, attribution models, audience targeting, remarketing, campaign measurement, and user journey optimization.
• Experience in optimizing landing pages and conversion funnels to improve campaign performance.
• Expertise in campaign planning, budget allocation, bid strategy optimization, and performance reporting.
• Strong analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions.
• Proficiency in Excel/Google Sheets, website analytics tools, and reporting platforms.
• Working knowledge of ad serving platforms and digital marketing technologies.
• Up-to-date with the latest digital marketing trends, platform updates, and online marketing measurement best practices.
• Experience collaborating with cross-functional teams and managing external agencies.
• Strong stakeholder management, presentation, and problem-solving skills.
• Experience in the Education/EdTech sector will be an added advantage.

Requirements- Education & work experience

• Graduate or PG/MBA

• Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage.

• Minimum 2 to 4 years of working in agency/brand handling online media campaigns work or digital marketing.

• Strong communication, stakeholder management, and problem-solving skills.

• Highly data-oriented with the ability to derive actionable insights from campaign performance.

• Proactive, detail-oriented, and passionate about continuous learning and digital innovation.

• Comfortable working in a fast-paced, target-oriented environment.