Job Description

GENERAL DESCRIPTION

Responsible for planning and executing engaging livestream sessions and developing high-quality digital content to support e-commerce sales, brand awareness and customer engagement across marketplaces and digital channels. The role combines on-camera hosting, product storytelling, short-form video production, campaign content execution and performance tracking to improve audience reach, traffic and sales conversion.

JOB DESCRIPTION

A. Livestream Hosting & Sales Conversion

• Host live-selling sessions on TikTok Shop and other relevant e-commerce platforms according to the approved livestream schedule.
• Prepare livestream run sheets, product highlights, key selling points, promotional mechanics, vouchers and calls to action before each session.
• Present products confidently and accurately, explain product features and benefits, answer customer questions professionally, and guide viewers towards purchase.
• Coordinate with the E-Commerce Head, team members, suppliers and relevant stakeholders to confirm product availability, pricing, campaign details and stock information before going live.
• Encourage engagement through product demonstrations, FAQs, audience interaction and other approved engagement mechanics.
• Monitor live-session performance, including views, peak concurrent viewers, engagement, clicks, orders and sales, and recommend improvements.
• Follow approved product claims, brand guidelines, platform policies and applicable healthcare advertising requirements. Refer medical or clinical questions to qualified personnel.

B. Content Development & Production

• Develop monthly content plans and maintain a content calendar aligned with campaign priorities, product launches, seasonal trends and business objectives.
• Research trending topics, platform formats, customer questions and relevant current issues to develop timely, useful and engaging content.
• Create short-form videos, product demonstrations, educational content, promotional creatives, captions and scripts for TikTok, Shopee, Lazada, the website and other approved channels.
• Manage content production from concept to publication, including scripting, filming, basic editing, graphic coordination, caption writing and submission for approval.
• Ensure content is accurate, audience-focused, visually consistent and aligned with KPJ Healthshoppe’s brand identity and approved product information.
• Optimise titles, captions, hashtags, keywords and product links where relevant to improve discoverability, traffic and engagement.
• Maintain an organised content library and save final assets, source files and approved versions in the designated shared folder.

C. Campaign & E-Commerce Support

• Translate campaign briefs and promotional calendars into platform-ready content and livestream plans.
• Verify approved prices, promotions, vouchers, stock availability and campaign terms before content publication or livestream sessions.
• Coordinate with the E-Commerce team on featured SKUs, product links, landing pages and campaign timelines.
• Support product launches, marketplace campaigns, brand activities and other marketing initiatives as assigned.

D. Reporting & Continuous Improvement

• Maintain updated trackers for content status, publication dates, livestream schedules, deliverables and performance results.
• Prepare weekly and monthly reports on content output, reach, impressions, views, engagement, clicks, traffic, livestream performance and sales contribution where data is available.
• Review performance insights to identify effective formats, topics, products and hosting approaches, and recommend practical improvements.
• Meet agreed delivery timelines and livestream commitments, and promptly highlight delays, technical issues or resource requirements.

JOB REQUIREMENT

Education:

Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, E-Commerce or a related field. Equivalent practical experience may be considered.

Knowledge & Experience:

• At least 1–2 years of experience in livestream hosting, content creation, social media, digital marketing or e-commerce is preferred.
• Experience hosting TikTok Live or other live-selling sessions is an advantage; candidates should be comfortable speaking on camera.
• Familiarity with TikTok Shop, Shopee, Lazada and website/CMS content management is preferred.
• Basic understanding of product marketing, customer engagement, e-commerce conversion and content performance metrics.

Skills & Competencies:

• Confident presentation, communication, product storytelling and audience-engagement skills.
• Strong copywriting, content planning and visual communication skills.
• Able to film and edit short-form videos using mobile editing tools; Canva and/or Adobe Creative Suite skills are an advantage.
• Able to use Microsoft Excel or Google Sheets to maintain trackers and prepare KPI reports.
• Good time management, attention to detail, coordination and ability to manage multiple deadlines.
• Able to interpret basic performance data and apply insights to improve content and livestream results.

Personal Attributes:

• Creative, proactive, energetic and commercially aware.
• Comfortable appearing on camera and engaging with customers professionally.
• Responsible, organised and committed to content accuracy and quality.
• Able to work independently while collaborating closely with the E-Commerce Head and internal stakeholders.
• Flexible to support scheduled livestreams, campaigns and occasional activities outside standard office hours, subject to company arrangements.