Job Description

HAYLEYS

Hayleys Group is ranked amongst Sri Lanka’s largest and most diversified public companies with a strong presence in global markets and manufacturing, agriculture, transportation and logistics, consumer, power and energy, investments and services as well as in leisure and aviation. You may visit www.hayleys.com for more information.

HAYLEYS CONSTRUCTION & ENGINEERING
The Hayleys Construction & Engineering Sector deliver integrated building, façade, and interior solutions across Sri Lanka and beyond. Backed by the legacy and corporate governance of Hayleys PLC, the sector combines decades of expertise in aluminium systems, interior fit-outs, and end-to-end construction services. Through innovation, quality assurance, and customer-centric execution, the sector provides seamless, turnkey solutions, from design and fabrication to installation and project delivery, catering to commercial, hospitality, residential, and infrastructure developments locally and overseas.

Hayleys Engineering

Hayleys Engineering, a part of Hayleys Construction & Engineering Sector, is a leader in the Construction Industry with over a decade of experience. A team of dedicated professionals possessing a wealth of expertise in the construction arena, spearhead the company to meet a diverse range of demands. The core of the company's operations revolve around innovation, assured quality and service, to provide hassle free, end-to-end construction solutions for clients local and overseas.

EXECUTIVE – MARKETING & BUSINESS DEVELOPMENT

Job Responsibilities

Brand & Campaign Management

• Develop and execute comprehensive brand strategies to enhance brand awareness and market positioning
• Plan, implement, and monitor marketing campaigns across ATL, BTL, and digital channels
• Ensure consistency of brand identity, voice, and messaging across all communication touchpoints
• Support employer branding initiatives and internal brand-building programmes

Content & Digital Marketing

• Manage and update social media platforms (LinkedIn, Facebook, Instagram, YouTube) and website content
• Develop a content calendar aligned with marketing campaigns, company milestones, and recruitment goals
• Create engaging content — posts, stories, reels, carousels, newsletters, and thought leadership articles
• Draft press releases, case studies, leadership messages, and corporate communications
• Track website and digital performance metrics and recommend improvements

Paid Campaigns & Analytics

• Create and manage sponsored campaigns, lead generation ads, and brand awareness initiatives
• Monitor performance metrics (engagement, reach, CPC, CTR, conversions)
• Use insights to continuously refine strategies and optimize ad spend

Events & Stakeholder Collaboration

• Organize and support exhibitions, promotional events, and corporate activations
• Liaise with internal teams, external vendors, designers, and agencies
• Support sponsorship activities

Candidate Profile

• Bachelor's degree in Marketing, Business Management, Communications, or a related field
• CIM, SLIM, or equivalent professional qualification (full or partial) is an added advantage
• 2–3 years of experience in Marketing, Branding, or Communications
• Hands-on experience in social media management and digital campaign execution
• Exposure to brand campaign planning and performance tracking
• Strong command of English (written and spoken); Sinhala proficiency is an advantage
• Proficiency in digital marketing platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Graphic design skills (Canva, Adobe tools) and basic video editing are an advantage
• Knowledge of SEO, SEM, social media algorithms, and digital analytics
• Strong copywriting, storytelling, and content creation abilities

If you think you have what it takes to be successful in this challenging role, apply now. Pay and benefits of the above position will be competitive, and the rewards are performance driven.

Hayleys is an Equal Opportunity Employer