Job Description

Visit Victoria

At Visit Victoria, our role is simple yet powerful: To harness the power of our extraordinary visitor experience to inspire more travellers to visit Victoria.

Our ambition is to help grow the Visitor Economy to $53.4 billion by 2030, as forecast by Tourism Research Australia, by creating, converting and connecting demand. We position Victoria to compete globally, grow visitation and yield, and strengthen industry capability. Through partnerships with Government and industry, we ensure benefits are shared across Melbourne and regional Victoria.

About this Position

Are you ready to dive into the vibrant world of marketing and campaigns? Do you thrive on creativity, energy, and bringing fresh ideas to the table? If so, we've got the perfect role for you!

As our Executive, Marketing & Campaigns; you'll be part of a team implementing our brand platform, "Every Bit Different. You’ll think outside of the box to showcase the best of Victoria’s unique events and experiences. You’ll be well-versed in integrated campaigns and media schedules, demonstrating eagerness to build relationships across internal teams and with external partners. If you're passionate, creative, and ready to juggle priorities while bringing fresh thinking to the team, and you are nodding Yes, keep reading!

This is an incredible opportunity to be a part of Visit Victoria, a purpose driven culture and organisation that advocates for our Victorian economy.

The role

• Develop, implement, and evaluate consumer marketing campaigns to increase visitation to Victoria.
• Provide input into our annual marketing plans, showcasing Victoria's Masterbrand promise and major events.
• Lead the implementation of marketing activities within budgets and timelines.
• Monitor campaign performance to improve ROI and deliver insightful reports to stakeholders.
• Collaborate with internal and external partners to maximize campaign reach and acquisition of consumer data.
• Prepare campaign briefs, board papers, and represent Visit Victoria at events and meetings.

About you

• Tertiary qualified in any of the following: tourism, marketing, communications or advertising.
• Well-developed project management and organisational skills.
• High level written and verbal communication skills with experience in liaising with internal and external stakeholders.
• Well-developed and demonstrated understanding of, and experience in integrated, multi-channel marketing campaign development and implementation, including working with large-scale creative, public relations and media agency providers.
• High level creative, research and analytical skills including the ability to develop and evaluate marketing strategies and programs.
• Well-developed communication, public speaking and influencing skills, ability to prepare quality creative and media briefs, reports, submissions, Ministerial briefs and correspondence.
• Marketing knowledge of the tourism, entertainment, sporting, food and wine or fashion sectors
• Sound knowledge and understanding of tourism structures, products and experiences.
• Ability to balance strategic work with day-to-day operational priorities.
• Passion for Events and Tourism

Why Join Us?

At Visit Victoria we are committed to providing an employment experience that ignites and challenges any imaginations.

• Our work makes a positive impact on the Victorian community.
• Access to ‘3 Ignite Days’ to explore Melbourne or Regional Victoria to nurture your sense of adventure on us.
• Generous parental leave and paid volunteering days.
• A reward and recognition program that aligns with our passion for Victorian experiences.
• A hybrid working model and open contemporary working facilities.

Culture & Values

Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.

Our values are embedded in our culture and communication.

• Passion - We love what we do.
• Creativity - Imagination without boundaries
• Collaboration - We work as one.
• Growth – We embrace growth and challenges.
• Connection – We are connected to people, culture and our country.

Apply now and let's showcase the best of Victoria together!

How to apply

To apply for this role, please submit your updated resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position.

This job advertisement is open until Close of Business, Friday 17 April 2026. We encourage early applications as interviews may commence before the closing date. Only shortlisted candidates will be contacted. All applications will be treated with strict confidentiality.