Executive Director
Soccer Shots • Super Hoopers • TrueCut Track
Lead a Growing Business. Inspire Kids. Build an Amazing Team.
Soccer Shots, Super Hoopers, and TrueCut Track are premier youth enrichment programs dedicated to
helping children ages 18 months to 8 years old build confidence, character, athletic skills, and a lifelong
love of being active.
We're looking for an Executive Director to lead and grow our portfolio of youth enrichment programs. This
is more than a program management position—it's an opportunity to operate and grow a successful
organization that positively impacts thousands of children and families each year.
Reporting directly to the Franchise Owner, the Executive Director serves as the senior leader
responsible for the day-to-day operation and long-term growth of Soccer Shots, Super Hoopers, and
the continued expansion of TrueCut Track. This role has overall responsibility for enrollment growth,
customer satisfaction, coach development, financial performance, and operational excellence. You'll lead an
exceptional team, build relationships throughout the community, and drive the continued success of the
organization.
If you're an entrepreneurial leader who enjoys developing people, solving problems, building relationships,
and driving measurable results, we'd love to meet you.
Key Responsibilities
Business Growth & Marketing
- Drive enrollment growth through digital marketing, community partnerships, referrals, and
- grassroots outreach.
- Build relationships with preschools, daycare centers, elementary schools, parks and recreation
- departments, and community organizations.
- Analyze enrollment trends and identify opportunities for expansion.
- Execute seasonal marketing campaigns and local promotional initiatives.
- Monitor marketing performance and adjust strategies to maximize enrollment growth.
Customer Experience
- Deliver an exceptional experience for every child and family.
- Monitor customer satisfaction and implement continuous improvements.
- Resolve parent concerns professionally and promptly.
- Foster long-term relationships that drive retention and referrals.
Team Leadership & Coach Development
- Recruit, hire, train, and mentor outstanding coaches.
- Conduct regular coach observations and provide meaningful feedback.
- Develop future leaders within the organization.
- Build a positive, high-performance culture centered on accountability, professionalism, and fun.
Operations & Financial Performance
- Oversee scheduling, staffing, and daily operations.
- Manage labor and operating expenses responsibly.
- Track key performance indicators and make data-driven decisions.
- Ensure the business meets its enrollment, revenue, profitability, and customer satisfaction goals.
Lead From the Front
- Be willing to step in and coach classes when needed to ensure every child receives an outstanding
- experience.
- Support the coaching team during staffing shortages, schedule changes, or periods of rapid growth.
- Lead by example by demonstrating the professionalism, enthusiasm, and energy expected from
- every coach.
Qualifications
We're looking for someone who enjoys wearing multiple hats and isn't afraid to solve problems.
The ideal candidate will have:
- Leadership experience managing people and developing high-performing teams.
- Strong organizational and project management skills.
- Excellent communication and customer service abilities.
- Experience using digital marketing platforms, CRM systems, social media, and data to drive
- enrollment growth.
- An understanding of sales, customer acquisition, and business growth.
- The ability to analyze data and make sound business decisions.
- A positive, energetic personality with a passion for developing others.
- An appreciation for working with young children and supporting child development.
- The flexibility to work occasional evenings and weekends as programs require.
Experience in youth sports, education, child enrichment, recreation, franchise operations, hospitality, retail
leadership, or small business management is a plus.
Compensation & Benefits
Salary: $60,000–$65,000 annually, based on experience and qualifications.
In addition to a competitive base salary, you'll have the opportunity to earn quarterly performance
bonuses based on business performance, including:
- Enrollment growth
- Customer satisfaction
- Coach development and retention
- Expense management and profitability
- Achievement of strategic business goals
Benefits include:
- Paid Time Off (PTO)
- Use of a company vehicle for business purposes
- Cell phone reimbursement
- Professional development opportunities
- 401(k), if eligible
- Health insurance, if eligible
What Success Looks Like
During your first year, you'll be expected to:
- Grow enrollment across all programs.
- Deliver an exceptional experience for children, parents, schools, and community partners.
- Build, coach, and retain an outstanding team of coaches.
- Maintain strong financial performance through disciplined expense management.
- Strengthen community partnerships and expand our local presence.
- Help position TrueCut Track for continued growth alongside Soccer Shots and Super Hoopers.
Is This You?
This position is ideal for someone who wants to lead a business—not just manage one.
If you're energized by building great teams, growing revenue, delighting customers, and making a
meaningful impact on children and families, you'll find tremendous opportunity here.
You'll have the autonomy to make decisions, the responsibility to drive results, and the satisfaction of
knowing your leadership is helping children develop confidence, character, and a lifelong love of being
active.
If you're ready to take ownership of a growing organization and build something you're proud of, we'd love
to hear from you.
Flexible work from home options available.
