The Agency You’ll Join:
The New York City Mayor’s Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City’s economy stronger. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team. For current job opportunities, visit our careers page.
The Team You’ll Work With:
The Mayor’s Press Office at City Hall is responsible for media monitoring, responding to media inquiries, preparing senior administration officials for media interviews, and planning media events designed to communicate accurate, timely information to the public.
The Problems You’ll Solve:
Equal parts free and paid media and marketing, this role manages the administration's relationships with ethnic and community media partners while owning the full paid and free city media placement operation. The Executive Director functions as the administration's media marketing strategist - responsible for where and how much the city spends to reach diverse communities across NYC.
Core Responsibilities:
- Owns relationships with all contracted media placement vendors and translation services.
- Coordinates paid media placement, spend tracking, and campaign performance.
- Collects and analyzes performance and fiscal metrics across campaigns.
- Produces the Annual Advertising Spend Report at the end of the fiscal year.
- Partners with the Office of Mass Engagement (OME) on community engagement initiatives.
- Supports the Digital & Creative Comms team on creative campaign oversight, as needed.
Responsibilities:
- Paid Media.
o Manage data intake, analysis, write-up, and final production of the Annual Advertising Spend Report at the end of the fiscal year.
o Own relationships with all contracted media placement vendors and translation services.
o Manage paid media placement, spend tracking, and campaign performance.
o Collect and analyze performance and fiscal metrics across campaigns.
- Free City Media.
o Serve as the internal "media placement vendor" for free city media.
o Own relationships with translation services and vendors offering free city marketing placements.
o Collect and analyze QR code engagement performance.
- Constituent Media & Misc.
o Maintain expertise in NYC neighborhood demographics and constituent and ethnic enclave publications and platforms.
o Partner with the Office of Mass Engagement (OME) on community engagement initiatives.
o Support the Comms dept on creative campaign oversight, as needed.
About You:
- You are comfortable working with data across spreadsheet tools (Excel, internal portals) compiling, organizing, and presenting campaign and fiscal metrics.
- You have experience in press, communications, or media relations.
- You are familiar with paid media planning and placement.
Additional Information
- In addition to the resume, a cover letter is required to apply.
Special Assistant (MA)-MGRL - 0668A
- Bachelor's degree required.
- 5+ years of experience.
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
The City of New York is the most iconic and dynamic city on the planet. With a population of more than 8.4 million people, New York is not only the largest city in the United States — it is the academic, cultural, commercial, and financial capital of the world.
City government is filled with opportunities for talented individuals seeking to improve their communities and make a meaningful difference in the lives of their fellow New Yorkers. Every day, the City’s more than 300,000 employees improve infrastructure, provide vital social services, build technology, protect health and safety, and so much more. Join us today at: http://www1.nyc.gov/jobs
The City of New York offers its employees:
• A chance to build the future of this city. New York City government is at the crossroads of where policy, great ideas, city services, and smart urban planning meet the lives and needs of every day New Yorkers.
• Competitive salary and benefits. Hiring packages include a competitive salary, health benefits, various pension plans, employee assistance programs, and individual retirement accounts.
• Diverse career opportunities. As the largest local government in the United States with more than 40 agencies, the City of New York offers a broad spectrum of opportunities — from education, housing development, and public health to sustainability, economic growth, technology, and emergency management.
• Career Satisfaction. As a City employee, you will have the chance to shape the future of New York City and improve the quality of life for your family, neighbors, and fellow New Yorkers.
• Equal Opportunity and Inclusion. The City of New York is an equal opportunity employer that prohibits discriminatory action against City employees and applicants for employment based on their actual or perceived race, color, national origin, ethnicity alienage, citizenship status, gender, religion, creed and all other protected categories.
