Job Description

Executive Director, Marketing and Communications

Agency

Prairie View A&M University

Department

Marketing

Commensurate

Prairie View, Texas

Staff

______________________________________________________________________________

The Executive Director of Marketing and Communications, under the direction of the Associate Vice President for Marketing and Communications, plans, implements, and executes a comprehensive marketing and communications strategy for Prairie View A&M University, as well as promotes the advancement of PVAMU by enhancing name recognition and public perception through strategic marketing channels and internal and external communication.

The salary is determined in accordance with the University’s compensation structure and will be commensurate with the candidates’ education and experience, within the assigned salary range for this position.

Responsibilities:

• Develops strategic, integrated marketing communications messaging, positioning, and brand strategy. Manages a comprehensive strategic communications department including media relations, crisis communications, as well as internal and external marketing communications programs to advance an organization’s mission and goals. Provides creative direction while collaborating with and inspiring a creative team of professionals, interns, and consultants.
• Develops and implements a strategic marketing communications plan to advance brand identity; broaden awareness of programs and offerings; and increase visibility across key stakeholder audiences. Plans and manages production of radio, television, print, and digital media advertising projects and target appropriate audience segments to produce measurable results. Oversee development of print communications, marketing collateral materials, photography and video production, and electronic communications including website content and social media.
• Defines and monitors advertising content and promotional messaging, ensuring goals are communicated consistently through brand management.
• Manages internal/external resources to maximize creative production and promote organizational efficiency. Writes and edits a variety of print and online communications materials. Creates, executes, and analyzes digital media campaigns. Creates opportunities to utilize new media and AI technologies when appropriate. Oversees the creation and distribution of internal newsletters and announcements.
• Identifies challenges and emerging issues, leverages opportunities, executes appropriate strategies to support them. Collaborates with colleges and departments to ensure consistent messaging and alignment with university strategic priorities. Assists in signature event planning and leverages expertise in communication strategies to enhance event visibility and participation.
• Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality.
• Performs other duties as assigned.

Required Education and Experience:

• Bachelor’s degree in marketing, communications, or other applicable field.
• Ten years of progressive responsibility in marketing, communications, and/or public relations. Five years of supervisory experience.
• Proven experience in digital marketing, project management, and content management system platforms.

Required Knowledge, Skills, and Abilities:

• Ability to handle multiple tasks and work in a fast-paced, deadline-oriented environment.
• Ability to analyze complex information to create clear communications.
• Ability to multitask and work cooperatively with others.
• Knowledge of word processing, spreadsheets, and database applications.
• Knowledge of and experience in crisis communications and issues management.
• Innovative thinker with a track record for translating strategic thinking into action plans and implementation.
• Self-reliant, excellent problem solver, results oriented.
• Excellent written, oral, interpersonal, and presentation skills.
• Ability to develop and execute strategic messages while being both a leader and a team player.
• Ability to think quickly with a clear, brand-consistent voice.
• Strong organizational and prioritization skills.
• Ability to make decisions in a changing environment and anticipate future needs.
• Extensive successful writing and editing experience with a variety of print and online communications media.

Preferred Qualifications:

• Master’s degree in marketing, communications, public relations, journalism, higher education administration, or related field.
• Experience in higher education, public sector, or other complex, mission-driven organizations.
• Demonstrated experience leading institutional brand strategy, reputation management, and integrated marketing and communications initiatives.
• Experience in media relations, crisis communications, and executive-level communications.
• Experience overseeing digital strategy, including website content, social media, email communications, and audience engagement analytics.
• Experience supervising and developing creative professionals and managing external vendors, consultants, or agency partnerships.
• Demonstrated ability to use data, analytics, and emerging technologies to inform strategy and improve communication effectiveness.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.