Job Description

I. BASIC PURPOSE / JOB BRIEF:

As the Digital Advertising Executive, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels covering in-house advertising and 3rd party agencies. You will work closely with internal stakeholders, external agencies, creative teams, and technical teams to ensure successful campaign execution and deliver measurable results.

II. MAJOR RESPONSIBILITIES AND DUTIES:

Develop and execute digital marketing strategies to enhance online visibility and brand awareness, and conversions.
Plan and manage advertising campaigns on platforms such as Google Ads, Meta Ads, Instagram, LinkedIn, and other relevant digital channels.
Monitor and analyze campaign performance, providing detailed reports to optimize return on investment (ROI).
Collaborate with the content team to create compelling ad copy, graphics, and videos that align with our brand voice and objectives.
Coordinate with internal departments to align marketing strategies with overall business goals and initiatives.

III. JOB SPECIFICATIONS:

Educational Requirement:

Bachelor's degree in Marketing, Advertising, or a related field.
Proven experience in digital marketing, with a focus on paid advertising.

Experience Requirement:

Experience of at least three (3) years in advertising agency or advertising position in integrated resort.
Certification in Google Ads or other digital advertising platforms.

Interview Competencies

A. Knowledge & Skills

B. Quality of Work

C. Customer Service

D. Communication

E. Teamwork & Collaboration

F. Judgment & Decision Making

About Okada Manila

Welcome to Okada Manila, a Forbes 5-star destination in the Philippines, where unmatched hospitality, gaming, and entertainment come together across 30 breathtaking hectares. At Okada Manila, we pride ourselves on a unique service philosophy that blends the warmth of Filipino hospitality with the precision of Japanese excellence, ensuring every guest feels truly special.

Marvel at The Fountain, our world-renowned water choreography masterpiece, or dance the night away at Cove Manila, the world's largest indoor beach club and nightclub, setting the standard for leisure and nightlife. Our expansive gaming floor, the largest in the Philippines, features a wide array of table games and electronic gaming machines. Exclusive clubs like Perlas, Maharlika, and the VIP Club offer elite gaming experiences for discerning guests.

For families, Okada Kids’ Club and Thrillscape provide exciting and engaging entertainment options designed to cater to both developmental and recreational needs. Pamper yourself at The Sole Retreat or at Forbes 5-star-rated The Retreat Spa, sanctuaries promoting wellness and relaxation. Culinary delights await at over 40 dining venues, and a variety of shopping options ensure convenience and luxury at your fingertips.

Business travelers will find our facilities for meetings, incentives, conferences, and exhibitions (MICE) to be state-of-the-art, offering well-appointed spaces equipped with the latest technology. The Okada Manila Entertainment Group (OMEG) brings world-class performances to life, enriching our vibrant entertainment landscape.

Stay in one of our 1001 luxurious accommodations, each designed for comfort and sophistication. Embrace the future with our digital innovations, including the Okada Online Casino and the Okada Manila App, making it easier than ever to enjoy our offerings.

Discover the ultimate destination for leisure and entertainment at Okada Manila.

Industry

Travel & Hospitality

Company Size

5,001-10,000 employees

Headquarters

Parañaque City, PH

Year Founded

2008

Website

okadamanila.com

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