Job Description

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Marketing uses creativity and business flair to help drive top-line revenue growth for our Businesses by optimising market opportunities, our brand strength and customer insight. We are currently seeking an Executive Creative Director to join us.

GCB 4

Responsibilities:

• Champion the in-house creative vision, ensuring work is distinctive, meaningful, and aligned to HSBC’s brand and strategic priorities
• Lead creative direction to translate complex financial propositions into clear, compelling creative ideas that resonate across channels and audiences
• Drive experimentation with new formats and platforms to keep HSBC’s creative output current and competitive
• Bring external inspiration and best practice into the team, raising ambition and creative standards
• Present and defend creative recommendations with clear rationale grounded in customer insight and business context
• Partner with internal and external stakeholders to shape clear, insight-led briefs and unlock creative ideas from concept to delivery
• Apply internal and external insights / data points to inform creative direction and channel strategy to achieve business and brand outcomes
• Embed agile and innovative ways of working and Martech to accelerate speed-to-market and creative impact

Requirements:

• University degree in Marketing, Communications, Journalism or a related discipline
• Proven senior creative leadership experience in delivering integrated campaigns for premium brands, preferably financial services, with event and PR management skillset
• Strong creative, strategic and conceptual thinking, with ability to turn business objectives and insights into clear creative direction and breakthrough ideas
• Comfortable working at pace in agile environments, balancing multiple priorities under agreed timelines
• Proficiency in both English and Chinese