The Senior Executive / Executive, Business Growth & Marketing, is responsible for driving key marketing initiatives and building strong corporate relationships to support the hospital's growth objectives. The role includes executing strategic marketing plans, managing promotional activities, and enhancing service engagement with corporate clients. By identifying new business opportunities and fostering partnerships, the executive plays a crucial part in increasing patient numbers and hospital revenue. Additionally, the role may include duties as assigned by management from time to time.
Support the Head in driving marketing initiatives that contribute to patient acquisition and overall revenue growth, in line with KPJ Klang's strategic objectives.
Aggressively identify new business opportunities for the hospital, focusing on corporate clients, local companies, and local communities that align with the hospital’s strategic goals.
Assist in the creation, coordination, and implementation of promotional packages and marketing activities (e.g., campaigns, health screenings, wellness programs) to attract new patients and corporate clients.
Track and evaluate the performance of marketing campaigns, quarterly performance of insurance and TPA referrals, corporate partnerships, and other marketing collaborations to ensure alignment with revenue and patient number targets. Provide reports on the effectiveness of these campaigns.
Regularly collect and analyze competitors’ data, including services, pricing, promotions, and business strategies. Provide insights into how KPJ Klang can maintain a competitive edge.
Establish, nurture, and manage strong relationships with existing corporate clients, insurance companies, TPAs, and local businesses. Act as the key point of contact for corporate clients, ensuring all inquiries are handled professionally and in a timely manner.
Engage with HR teams, benefits managers, and corporate decision-makers to understand their healthcare needs. Propose customized services such as health screenings, wellness programs, and employee medical services that meet their requirements.
Gather and process feedback from corporate clients regarding hospital services, pricing, or any issues that arise. Liaise with internal teams (e.g., billing, operations, clinical teams) to resolve concerns efficiently and maintain positive client relationships.
Actively identify and target new corporate clients to expand the hospital’s portfolio of services. This involves developing a thorough understanding of the local market and using insights to create tailored proposals.
Prepare customized proposals for corporate clients that highlight the hospital's offerings. Lead contract negotiations to ensure services are aligned with corporate clients' expectations and budgets.
Identify opportunities to upsell additional services to corporate clients, such as expanding from basic health screenings to comprehensive wellness programs. Leverage corporate wellness initiatives to create long-term partnerships.
Collaborate with internal departments, clinical, and operational teams to design and execute corporate wellness programs (e.g., health screenings, wellness packages, teleconsultation, and vaccination drives).
Plan, organize, and manage corporate-focused events such as health talks, forums, workshops, and promotional exhibitions. Ensure these events align with the hospital's marketing objectives and successfully promote KPJ Klang’s services.
Coordinate on-site healthcare services like mobile health screenings and wellness programs for corporate clients, ensuring seamless execution and client satisfaction.
Support the Head of Commercial & Marketing in ensuring that all marketing materials, advertisements, and promotional activities adhere to the hospital's branding guidelines (Corporate Identity - CI). This includes reviewing and approving all content to maintain brand consistency.
Assist in managing internal and external communication channels to ensure all stakeholders (corporate clients, local communities, expatriates, international agencies) are regularly updated with hospital services, promotions, and other relevant information.
Work closely with clinical and operational teams to ensure that all corporate clients receive high-quality, timely healthcare services. Maintain a focus on delivering excellent customer experience at all touchpoints.
Handle any service-related issues or disputes raised by corporate clients (e.g., billing disputes, case reviews) by working with the relevant internal teams to resolve the matters in a timely and satisfactory manner.
Maintain accurate records of corporate client interactions, service utilization, feedback, and follow-ups. Ensure that all data is well-organized and easily accessible for analysis and reporting.
Regularly prepare and submit reports to senior management on corporate account progress, including revenue generated, service usage, and market trends. Analyze data to identify patterns, gaps, and opportunities for further engagement or improvement.
Established in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with regional presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY21, the group revenue was RM2.43 billion.
MFM is one of the major poultry integrators in poultry feeds, breeding, farming with a state-of-the-art processing facility across the poultry value chain. Designed to meet the domestic and international markets, the advanced facility will process up to 300,000 birds per day.
With our asset of 3,000 people, we have transformed and grown in Malaysia and regionally. Synergising with our workforce, we embrace Artificial Intelligence, Big Data, Internet of Things (IoT) in our day-to-day business. Through our partnership with Tyson Food, Inc. and Toyota Tsusho Group, we aspire to be a leading global halal food enterprise while achieving sustainable development goals.
Building the workforce of the future…Today. We invite you to be part of our team!
Visit https://www.mfm.com.my/careers/ or apply via the Jobs tab in Linkedin.
