Job Description

We're looking for someone who has built something.

Maybe you started your own consumer brand. Maybe you joined a startup when it had 3 people and helped scale it. Maybe you took an unknown product and turned it into a real business. Maybe you were a founder's right hand. If you've spent your career managing large, established brands with big teams and endless resources, this probably isn't the right fit. We're looking for an operator.

The foundation has been built. Now we’re looking for someone who wants to help build the next chapter and grow the DTC, retail, and eCommerce business.

This isn't a role where you'll only own marketing. You'll help run the business, owning everything from DTC growth and eCommerce performance to retail expansion, profitability, product launches, and day-to-day execution. You'll work directly with the founder, have a seat at the table, and play a key role in shaping the future of the company.

Responsibilities

• Own revenue growth and P&L performance across the business.
• Grow the business across Amazon, Mercado Libre, DTC/eCommerce, subscriptions, and retail channels.
• Identify new opportunities to increase revenue, improve profitability, and expand into new products or channels.
• Launch new products and bring them to market across multiple sales channels.
• Manage external agencies, vendors, manufacturers, logistics partners, and other key business relationships while holding them accountable for results.
• Optimize customer acquisition, conversion, retention, and lifetime value across DTC and marketplace channels.
• Build reporting, forecasting, and KPI dashboards to support data-driven decision making.
• Work closely with the founder to prioritize initiatives while independently driving execution across the business.

Requirements

• C1 English or equivalent.
• Experience building or helping scale an early-stage business, either as a founder, early employee, Chief of Staff, General Manager, or business leader.
• Direct responsibility for P&L management and overall business performance.
• Experience growing a consumer brand through DTC/eCommerce, Amazon, Mercado Libre, Shopify, retail, wholesale, or a combination of these channels.
• Strong understanding of consumer business metrics including revenue, profitability, CAC, ROAS, conversion rate, repeat purchase rate, customer lifetime value, inventory, forecasting, and cash flow.
• Comfortable making decisions with limited information and operating in a fast-moving startup environment.
• Willing to roll up your sleeves and move between strategy and execution without hesitation.
• Willing to visit the offices in Mexico City once a week to meet with the founder.

Bonus Points

• You've helped scale a consumer brand from zero to meaningful revenue.
• You've built brands that consumers had never heard of and successfully created demand.
• You've managed Amazon Seller Central, Shopify, Mercado Libre, Klaviyo, or similar eCommerce platforms.
• You've worked in consumer products, food & beverage, wellness, or another fast-moving consumer category.
• You've managed external agencies, fulfillment providers, manufacturers, or operational partners.

Benefits

• Competitive base salary plus performance bonus.
• Equity participation.
• PTO