Essential Functions

Creates and updates a marketing plan to include target accounts/contacts. Identifies opportunities, plans, executes and measures results, including the tracking of leads. Actively markets to new potential ATI clients/relationships. Maintains and builds existing customer relationships. Develops and manages strategies needed to address business development issues critical to penetrating new markets as well as maintaining ATI's position as a leader in key markets. Develops new business and seeks new prospects within market scope. Manages (prospective) customer activities related to development programs and demonstrates a strong business sense in approaching complex issues. Coordinates delivery of customer service. Performs follow up with existing accounts and/or active production. Sells and networks at trade-show events and conferences. Maintains a high level of customer service. Develops marketing campaigns to generate traffic throughout the portfolio while working within set budgets. Documents lead generation, activity, sales tracking and analysis thru CRM system Performs competitive market analysis. Administers marketing program/campaign development, execution, management and analysis Coordinates and manages all activities related to trade-show/conference activity alignment of projects and daily activities with the Director of Business Development and Regional Leadership. Other duties as assigned.