An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.
Learn more about our culture >
At Primer, the Marketing team’s vision is simple: we set the new standard for the payments ecosystem.
We pique market interest; spark customer demand; drive product adoption and delight our customers - every step of the way.
Own the events calendar - Build and manage a full programme of owned brand events from concept to execution, ensuring every event ties to a clear commercial moment or customer milestone.
Drive pipeline through events - Partner closely with Sales to design event experiences that generate new pipeline, accelerate deals, and deliver clean, well-qualified follow-up after every activation.
Lead sponsored event strategy - Evaluate and own our presence at third-party events including branded-booths sponsorship with a clear ROI lens, briefing sales, managing logistics, and driving measurable lead capture and pipeline contribution.
Retain and grow customers - Work hand-in-hand with Customer Success to build event experiences that deepen customer relationships, support retention, and create expansion opportunities.
Turn customers into advocates - Build community and advocacy programmes that activate champions, surface speakers and case studies, and extend our reach through the people who already believe in us.
Run on metrics - Define and own the numbers that matter: pipeline influenced, deals accelerated, retention impact, and customer NPS. Use the data to sharpen the programme and make the case for investment.
Raise the creative bar - Bring genuine creative ownership to how Primer shows up, from the experience design to the brand expression, ensuring every event feels distinct and deliberate.
5+ years of experience in an events or field marketing role, ideally within a B2B SaaS or tech environment.
Proven track record of owning both owned brand events and sponsored activations end-to-end.
Commercially minded - you think in pipeline, not just headcount or attendee numbers.
Creative with strong attention to detail; you care about the experience as much as the spreadsheet.
Excellent cross-functional collaborator - comfortable working daily with Sales, Marketing, and Customer Success stakeholders.
Strong project management skills; able to juggle multiple events at different stages simultaneously.
Confident communicator who can influence internally and build relationships externally with vendors, venues, and partners.
Data-driven - comfortable in CRM and marketing analytics tools to measure and report on impact.
You enjoy working in an office-setting, we are remote-first and always will be!
You are not comfortable with shifting context and navigating ambiguity
An initial intro call with a Talent Partner
An interview with the Hiring Manager
Challenge Stage - Contextualised to the role
A final, values-alignment interview
We’re building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants (and we also know how to have fun along the way).
We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workations, our annual company retreat, and co-working space access worldwide.
Finally, let’s go ahead and say it. The work that we do is challenging. Scaleups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there’s a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It’s never a challenge that you will face alone.
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits ( depending on location)
At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply.
You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs.
Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.
