HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
We provide a journey of personal improvement and community driven success for people of all fitness levels & backgrounds. Inspired by millions of active people around the world considering fitness as their lifestyle, HYROX offers a competition based experience for everybody together with strong partner brands like Puma, Red Bull and Myprotein.
As our South American footprint expands rapidly, we are looking for a highly capable Event Workforce & Direct Sales Manager LATAM to join our team in Rio de Janeiro.
Planning & Workforce Strategy:
Lead workforce planning for all events across South America, including forecasting, budgeting, and contingency planning.
Develop and implement local recruitment strategies to support scaling event delivery.
Build and develop the volunteer programme, including recruitment, engagement, retention, reward and recognition.
Develop partnerships with gyms, universities, sports clubs and local fitness communities to create a sustainable volunteer recruitment pipeline.
Recruit, onboard, and schedule HYROX Event Team members (Head Judges, Judges, Event Services) using the HYROX Volunteer Management System (VMS).
Responsible for regional administration of the VMS ensuring event opportunities, roles, schedules, communications and workforce records remain accurate and up to date.
Work with staffing agencies where required to ensure appropriate workforce coverage aligned with HYROX standards.
Build and maintain Judge and Head Judge pipelines, supporting talent development, training and progression to ensure consistently high judging standards.
Recruit, develop and maintain a reliable freelance workforce structure, including the onsite team responsible for Event Workforce delivery.
Ensure all workforce planning aligns with global Event Workforce standards and frameworks.
Ensure compliance with HYROX governance, including Terms & Conditions, Code of Conduct, and safeguarding policies.
Onsite Delivery Oversight:
Responsible for ensuring the agreed workforce plan is delivered, including handover to onsite freelance event Workforce team.
Post-Event Reporting & Continuous Improvement:
Conduct post-event evaluations and produce structured reports.
Track key workforce metrics (attendance, retention, performance, recruitment effectiveness).
Monitor and report on workforce budgets.
Identify opportunities to improve recruitment, retention, and operational delivery.
Responsible for reconciling attendance, updating records and confirming reward eligibility after each event.
Collaboration & Market Development:
Work closely with Event Producers, Sporting, and Operations teams to align workforce planning with event delivery.
Collaborate with internal teams to support recruitment, engagement, and workforce communications.
Support the development of scalable workforce models as the South America market grows.
Uphold HYROX brand standards across all workforce touchpoints.
Direct Sales:
Pre Event:
Take over as the main point of contact with PUMA in regards to local product orders for events in South America.
Liaise with PUMA and HYROX HQ in regards to the product selection/ quantities required for each event/ market.
Ensure timely ordering and delivery of all products.
Maintain inventory control of products and forecasting of future requirements.
Prepare all products before each event.
Prepare POS and inventory systems ahead of each event.
Prepare shop layout ahead of each event.
Recruit and plan staffing for the merchandise area (including set up, live event and breakdown).
Event
Responsible for overseeing the set up and breakdown of the merchandise area, including both the products and the fixtures.
Responsible for the set up of the POS and inventory systems.
Management of the store operations, including the management of the staff working in the store and the on-site inventories.
Post Event:
Produce sales reports, consistent with the global format.
Operational review/ report in regards to the overall operation of direct sales at the event and identification of areas of improvement.
Miscellaneous:
Where necessary, have a flexible mindset to pick up relevant tasks to support the overall. Tasks and responsibilities might change as the business grows and adapt to participant, sponsor and gym requirements.
Experience: 4+ years' experience working in events (specifically in the workforce or direct sales areas preferred).
Skills: Exceptional time management, ability to multitask, prioritize, and work calmly under pressure. Excellent attention to detail.
Management & Tech: Strong organisational, planning, and budget management skills. Confident communicator with the ability to lead teams in fast-paced environments. Experience using workforce management systems/ POS systems preferred.
Flexibility: Willingness to travel frequently and work flexible hours, including weekends.
Location: Rio de Janeiro
Languages: C1 English, Portuguese & Spanish.
Competitive pay based on experience level
Opportunity to work with a dynamic and passionate team in a growing global brand.
Professional development and growth with the biggest current fitness trend.
Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.
HYROX is a new global fitness race designed for any and every fitness enthusiast. The one-day events take place in large arenas and are comprised of 8 x 1km runs and 8 functional fitness stations. Each competitor has his/her own personal completion time to compare to everyone else around the world and improve upon in subsequent events similar to a runner in a marathon.
