Event & User Operations & UX Manager/Deputy Senior Manager
Sao Paulo
Full-time
Intelligent manufacturing / Industrial Internet / Industrial automation
Job Responsibilities: 1. Offline Experience & Test-drive Operations Plan and execute test-drive events, experience days, roadshows, pop-ups, and store activities. Ensure XPENG-standard experience flows with distributor teams. 2. Track event ROI and user conversion data. User Operations & Community Building Build and manage XPENG user communities on WhatsApp, offline clubs, and online platforms. Manage referral programs, loyalty programs, and owner-generated content initiatives. Support collaboration with charging partners and experience centers. 3. Customer Experience (CX/UX) Gather feedback across the full user journey: test-drive, purchase, delivery, ownership. Identify local customer pain points and propose improvements. Support creation of local experience SOPs. 4. Marketing & Content Integration Turn event and user moments into content assets for social media and PR. Work closely with distributor marketing teams. 5. Data & Reporting Track acquisition, retention, event participation, NPS, and satisfaction. Produce user insights and monthly reports.
Job Requirements: 1. 2–6 years of experience in event operations, car test drive events, user operations, or experience management. 2. Experience in the automotive or consumer technology industries is preferred. 3. Familiar with Brazilian user behavior and local social media platforms. 4. Fluent in English or Chinese speaking skills are a plus. 5. Possesses cross-cultural communication and project management skills.
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XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.
For more information, please visit https://heyxpeng.com.
