Job Description
We are looking for a driven, entrepreneurial Event Sales Manager to lead and grow our event department. This is a high-impact, revenue-focused role for someone who thrives on relationship building, networking, and creating new business opportunities. If you are passionate about events and sales, enjoy being out in the community building connections, and want to directly influence topline growth with one of Canada’s fastest-growing hospitality groups, this role is for you.
As an Event Sales Manager, you will own the end-to-end event sales pipeline, actively generate new business, drive repeat guests, and strategically grow market share across corporate, social, and community segments. You will lead a talented team while working closely with chefs, senior leadership, and hotel partners to deliver exceptional guest experiences that convert into long-term relationships and recurring revenue.
WHAT'S IN IT FOR YOU:
• Compensation package of a yearly salary plus commission
• Travel opportunities within Canada and the US
• Primarily a Monday through Friday 45-hour work week
• Competitive, extended health and dental benefits
• Complimentary meal when working
• Discount card for our restaurants (Moxies, Chop, Denny’s, Shark Club, Rockford and Tavern Collective)
• Employee discount and Friends & Family discount for all Northland affiliated brands: including Grouse Mountain, Revelstoke Mountain Resort, & Sutton Hotel Group.
• Personal development and mentorship from General Manager, Regional & Director level positions
• Company issued laptop
• Cell phone allowance
SALES GROWTH AND BUSINESS OPPORTUNITIES:
• Actively drive external event and banquet sales through outbound prospecting, networking, and relationship-building
• Research, identify, and develop new corporate, social, and group business through both outside and inside sales efforts
• Build and maintain a strong pipeline of new clients, repeat guests, and referral partners
• Drive incremental revenue growth by increasing booking frequency, average spend, and long-term client retention
• Identify and penetrate key industries, associations, and community groups through targeted outreach and strategic partnerships
• Represent the brand at industry events, trade shows, networking functions, and community engagements
• Develop and execute quarterly and annual sales plans, including revenue targets, forecasts, and budgets
• Create and execute creative sales initiatives, promotions, and segmentation strategies to maximize opportunities across all channels
CLIENT RELATIONSHIP MANAGEMENT
• Own the full client journey from initial inquiry through contract, execution, and post-event follow-up
• Deliver exceptional customer service that converts first-time bookers into loyal repeat clients
• Proactively upsell and cross-sell event enhancements to increase event value
• Maintain accurate account management, contracts, and reporting
EVENT OPERATIONS AND LEADERSHIP
• Direct and oversee event execution at an exceptional level while adhering to all company standards, policies, and procedures
• Lead, coach, and mentor the banquet and events team; identify and develop future leaders
• Collaborate closely with Culinary, General Manager, Director of Events, restaurant leaders, and hotel partners to deliver flawless events
• Manage banquet inventory planning, labor controls, and expert scheduling
• Ensure quality assurance across all events and guest touchpoints
• Attend and lead weekly BEO meetings with the Chef to ensure culinary excellence and alignment
We believe that by taking care of our team members, we create a positive atmosphere that benefits both our employees and our guests. We support the well-being and growth of team members in all aspects of their life, in and outside of work, which is why we are committed to providing industry-leading benefits and unmatched hospitality and travel perks.
Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
Submission of resume does not guarantee an interview or transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required. You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with Company, however, only those applicants we wish to interview will receive a reply to their application.
Northland Restaurant Group uses AI enabled tools to assist with application management. All hiring decisions are made by people. We do not use AI to screen, assess or select applicants for this posting. Northland Restaurant Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Northland Restaurant Group does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws. Accommodations are available at any stage of the recruitment process upon request. If you need support, please email hr_restaurants@northland.ca. Northland Restaurant Group takes seriously its obligations under the Human Rights Code.
