Job Description

My client is investing 300m USD in a new plant and is producing:

• Citrus concentrates (orange, lemon, grapefruit).
• Tomato concentrates (targeting EU importers who rely on Italy/Spain).
• Multi-fruit purées (mango, guava, strawberry, tropical blends).
• Cloudy juice concentrates (first plant of its kind in the Middle East).
• IQF frozen fruits & vegetables (strawberries, broccoli, beans, artichokes).
• Freeze-dried fruits & vegetables (for supplements, functional foods).

My client serves global B2B clients across the food, beverage, retail, and private label sectors, with a strong export focus on North America, Europe, Asia, and the GCC region:

1. Blending houses:

• Use fruit purées, citrus & tomato concentrates, multi-fruit blends, and cloudy juice concentrates
• Supported with orange pulp cells, citrus aroma essences, and cold-extracted oils for flavor depth.

2. Food & beverage processors:

• Receive nutrient-rich purées, concentrates, IQF frozen vegetables, freeze-dried strawberries, and citrus oils
• Products engineered for efficient production and consistent quality

3. Retail & food service sectors:

• Ready-to-use products like IQF frozen vegetables, freeze-dried fruits, and NFC orange juice
• Designed for convenience, eco-consciousness, and superior quality

4. Private label manufacturers:

• Tailored solutions with fruit purées, IQF fruits/vegetables, freeze-dried products
• Flexible formats and packaging to help brands stand out in competitive markets

Our Markets are:

North America – targeting beverage companies and private label brands.

Europe – competing with Spain, Italy, and Germany in citrus and tomato concentrates.

Asia – supplying tropical fruit purées and freeze-dried products.

GCC region (Middle East) – strong demand for juice concentrates and frozen produce

We are looking here only for an experienced Sales Manager of citrus, and multi‑fruit products B2B.

• Please explain in your cover letter your experience like Nr. of Customers, turnover etc. please be creative.

European Sales Manager Orange Concetrates B2B m/f/d

The Role

We are seeking a Sales Manager to drive revenue growth, expand market presence, and build long‑term client relationships across regional and international marketsi

• Location: Home Office, Europe | Department: Commercial | Frequent International Travel or Cairo based
• Our client is a trusted name in the agri‑food industry, specializing in the production and export of tomato paste, citrus, and multi‑fruit products With a strong base in Egypt and a growing presence across international markets, Our customer combines quality, innovation, and sustainability to deliver products that meet the highest global standards.
• the mission is to provide customers with sustainable, high‑value food solutions while fostering long‑term partnerships built on reliability and transparency. By integrating modern production practices with deep agricultural expertise,
• our client ensures that every product reflects our commitment to food safety, environmental responsibility, and customer satisfaction
• Operating at the intersection of tradition and innovation, o continues to expand its footprint in Europe and beyond, offering career opportunities for professionals who want to contribute to the growth of a company that values excellence, sustainability, and global collaboration

Tasks

• Manage and grow key accounts in the tomato paste category
• Identify and acquire new customers using market research and competitive insights
• Develop and execute tailored sales strategies aligned with market trends and company goals
• Negotiate contracts, pricing, and terms in compliance with company policies
• Collaborate cross‑functionally with Finance, Marketing, Supply Chain, Manufacturing, and Quality teams
• Ensure compliance with food safety, labeling, and sustainability certifications
• Monitor account metrics, anticipate risks, and proactively resolve challenges
• Represent us in international markets, navigating cultural differences and regulatory requirements

Requirements

🎓 Bachelor’s degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)

📈 7+ years in international sales, including 2+ years in account management

🌱 Proven experience in the agri‑food industry (B2B environment), ideally tomato paste or processed foods

💡 Strong market analysis, account management, and data‑driven decision‑making skills

🛠️ Proficiency in CRM systems and sales tools

🌍 Cultural awareness and adaptability in international markets

💬 Fluent in English (additional languages are a plus)

✈️ Willingness to travel internationally