Ubicación: OC - CDMX
Objetivo: Como parte del equipo CMI (Consumer Market Insights que tendrá la función de: organizar, coordinar y finalizar proyectos tanto cualitativos como cuantitativos. También comenzará a desarrollar habilidades para analizar diferentes fuentes de información y conectarlas con el fin de detectar oportunidades a través de insights, que le permitan desarrollar estrategias de crecimiento para los negocios a su cargo
Lo que te hará exitoso:
Principales funciones:
1.- Tracking de KPI's de mercado y consumidor (data pull y calidad de los entregables)
2.- Coordinar, integrar, facilitar end to end cada proyecto de tendencias, mercado y consumidor (brief - entrega de resultados) en tiempo y forma
3.- Connecting dots - Presentar análisis de baja complejidad con los negocios (con acompañamiento de su Line Manager)
4.- Asegurar que las agencias estén detectando oportunidades relevantes para el negocio
5.- Rol activo en sesiones de BR continuos y entrega de resultados de ad hoc, abriendo y cerrando las sesiones con el objetivo y next steps
6.- Desarrollo y entendimiento de estudios continuos (Nielsen MT, panel, BHT) y de ad hocs (CPT, Post test, Good taste, Exploratorios, U&A, etc.)
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
