Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Denmark has an exciting opportunity for an Entertainment Representative in Copenhagen

We’re looking for a new colleague to join our ambitious and dynamic Brand Activation team. You’ll be part of driving our leading position in the entertainment space through impactful partnerships, enabling sales and deploying with excellence activities focused on building our brand’s presence where products are consumed on-site, like bars, restaurants, festivals and others.

Responsibilities include establish strong relationship with our partners, deploying activities to drive our brand availability, training sales teams, executing promotions, and analysing market performance to drive business growth and meet sales targets. This role requires a blend of sales management, marketing strategy, and relationship building and will suit someone who thrives on ownerships, visibility and accountability for long-term commercial growth.

BAT Denmark is a leading multi-category consumer goods business with a purpose to build A Better Tomorrow by offering a greater choice of enjoyable products for consumers. This transformation is driven by brands like VELO, LYFT, EPOK and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong customer relations is crucial, which is why we are looking for an entrepreneur and outspoken colleague to join our Entertainment team. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Account and relationship management: Build and maintain strong relationships with key on-premise accounts, such as nightclub, bar and restaurant owners, managers, and staff.
• Brand strategy and execution: Implement on-premise strategies to increase brand visibility and availability. This includes managing point-of-sale permanent and semi-permanent materials.
• Promoter education: Educate the team of promoters executing our entertainment activities, providing training, coaching, and performance evaluations to ensure they can effectively execute brand plans.
• Business development: Identify and recommend new partnerships to drive product availability, capitalize on market opportunities and drive incremental sales and brand visibility.
• Market analysis and reporting: Track channel performance, identify opportunities, and report performance to senior leadership.
• Operational duties: Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. 

What are we looking for?

• 2+ years of experience from a similar role, preferably from the FMCG industry
• Strong commercial acumen with proven success in generating value through partner channels
• Relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Experienced strong operational mindset with the ability to execute flawlessly in fast-paced environments
• Good verbal and written skills in both Danish and English
• Open to travel within Denmark to support events and festivals, including occasional evening and night hours
• Approximately 75% of time spent in the office and 25% in the field

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!