Job Description
About the Team
The GB Content Ops team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok.
Overview of Role
The Leader of the Entertainment team will oversee a team managing creators, public figures and publishers in the TV/movie space to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive growth of the entertainment vertical by advising on short-form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. Your team will serve as trusted partners to creators and publishers, enabling them to use the platform effectively while contributing to the overall health and success of the TV/movie ecosystem on TikTok.
Key Responsibilities
- Own OKR responsibility for the Entertainment strategy including creator growth, monetisation, perception, publisher growth, IP authorisation, programs, tentpoles and offline activations
- Manage a team of creator managers, publisher managers and program managers (or blended roles) to deliver against targets
- Set quarterly operational goals and deliver results against global OKR targets
- Identify high potential creators/public figures to onboard to direct and scaled management programs, conceive and deliver growth programs to improve their supply of high quality PGC content and grow their monetisation
- Manage high-impact publishers, such as broadcasters, streamers, movie studios and production companies to acquire IP authorisations, grow content supply and negotiate content partnerships around key events and IP
- Lead content and operation strategy for the UK, identifying key platform goals for creators, public figures and publishers across the market and develop clear, metrics-based plans to deliver these objectives. Ensure close alignment and collaboration of local publisher management, creator management, programs and market insights teams.
- Localize global product strategies and initiatives to creator and publisher activations in the UK to increase product adoption within the vertical
- Understand local content ecosystems, identify market trends, brainstorming aspirational ideas and drive high quality local content growth and partner engagement
- Work to uncover the local experience of creators and publishers, represent their feedback to other teams and advocate for their success based on the specific market context.
- Develop programs and content strategies that will help mobilize at scale creators and publishers, consistent with our overall platform objectives. Ensure execution of any TV/movie programs at the local level.
- Set Market OKRs, metrics and success measures and strategies to deliver upon those goals in alignment with our colleagues in the PGC Product team.
- Identify areas for improvement and evangelize creator/partner management workflow by facilitating alignment and efficiency through data driven methodologies.
- Where relevant, support cross-functional partnership with the sales, product, comms, marketing, user growth, T&S, legal, and policy teams to support, innovate and effectively grow user base at the Market level, also to support revenue efforts where relevant or identify areas for mutual collaboration, and shared approaches to market opportunities and risks.
- Serve as a spokesperson as necessary for TikTok with industry and vertical partners, press, and other stakeholders, to present TikTok's TV/movie value proposition narrative clearly and with local resonance.
