Job Description

The Enterprise Social Media Lead is responsible for proactive and strategic efforts to lead the development and execution of the company’s social media strategy across all enterprise platforms to strengthen brand awareness, engagement, and advocacy. This individual will manage organic content, oversee social listening efforts, and tailor content strategies to align with each business area, office location, and target audience.

This is a strategic and hands-on role—ideal for a creative, data-driven professional who thrives in a fast-paced environment and enjoys bringing brand stories to life across social platforms.

WHY Jewelers Mutual

Since 1913 we’ve been committed to supporting the Jewelry industry and putting customers at the center of everything we do. With over a century of trusted expertise, we’re financially strong, forward-thinking, and driven by curiosity. Guided by our core values of Agility, Accountability, and Relevancy, we lead through innovation.

As a technology focused organization, we embrace cutting-edge tools and data-driven insights to continuously improve our products, services, and customer experience. Our mission is to be the industry’s most trusted advisor by investing in our people, adopting new technologies, and striving for excellence.

We’re dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of our people.

What You’ll Do

Strategy & Planning

• Develop and execute an enterprise-wide social media strategy that supports corporate objectives, brand positioning, and business priorities.
• Partner with marketing, public relations, digital, HR, and business area leaders to ensure cohesive and targeted messaging that aligns with the paid social strategy.
• Create tailored content plans for key audiences, including customers, partners, employees, and prospective talent.
• Manage the company’s organic social presence across platforms (e.g., LinkedIn, Facebook, Instagram, X, YouTube, TikTok, etc.), optimizing content for each channel.

Content Creation & Management

• Develop, curate, and schedule engaging organic content that reflects the company’s brand voice and values.
• Collaborate with internal creative teams and business stakeholders to develop compelling storytelling and visuals.
• Maintain a content calendar that aligns with marketing campaigns, corporate announcements, and cultural moments.
• Manage community engagement, ensuring timely and authentic responses to followers, customers, and brand mentions.

Social Listening & Insights

• Lead social listening efforts to monitor brand sentiment, industry trends, and competitor activity.
• Provide actionable insights and reporting to internal stakeholders to inform business decisions and messaging strategies.
• Identify opportunities for proactive engagement, thought leadership, and brand reputation management.

Targeted & Localized Strategy

• Partner with office and regional teams to develop and manage localized content and campaigns.
• Ensure all content aligns with corporate brand standards while addressing unique audience needs and cultural nuances.

Performance Measurement & Optimization

• Track KPIs such as engagement, reach, follower growth, and share of voice.
• Analyze campaign performance to continually improve content strategy and ROI.
• Prepare regular reports and insights for leadership on social media performance and opportunities in coordination with paid social efforts.

SUPERVISORY RESPONSIBILITIES

None

What You'll Bring

• Proven track record of developing and implementing successful organic social media strategies.
• Strong understanding of content strategy, community management, and social media analytics tools (e.g., Sprout, Hootsuite, etc.).
• Exceptional writing, editing, and storytelling skills with a keen eye for brand tone and visual consistency.
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• Familiarity with paid social strategy and how it integrates with organic efforts (preferred)
• Comfortable navigating ambiguity and adapting to shifting priorities.
• Ability to work independently and collaboratively.
• Consistently able to meet project objectives and deadlines.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in marketing, communications, public
• relations, or related field.
• 5+ years of experience managing social media channels for a corporate or enterprise-level brand.
• Expertise across all major social platforms, with strong knowledge of platform-specific best practices, algorithms, and emerging features.
• Strong leadership and project management skills, with experience managing agencies, budgets, and cross-functional initiatives.
• Demonstrated success in building and executing social campaigns that drive measurable ROI.
• Proficiency with social media tools (Sprout, Hootsuite, etc.) and analytics platforms.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Property/casualty insurance background is helpful.

What We Offer You

• Competitive Compensation & Benefits: Includes performance bonuses, generous paid time off, and a top-tier retirement program with 401(k) matching and additional company contributions.
• Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning.
• Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes
• Great Place to Work® Certified: Join a team recognized for an environment of innovation and growth.
  
  
  

Accessibility and Accommodations

We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the application or interview process, please let us know by contacting jmrecruiting@jminsure.com.