
efficiently is the system of record for design intent in high-end residential construction.
We sit in the chaos layer between design and construction—where emails, PDFs, and spreadsheets create ambiguity that costs GCs real money. We replace guesswork with governed decisions. We protect margin.
We're not selling software. We're selling certainty to the party who pays for mistakes.
We're hiring a founding seller—not a rep who needs leads, not a manager who wants a team. Someone who knows construction, knows GC Owners, and knows how to run a consultative sales process that earns trust before it asks for anything.
You will:
Own the full sales cycle — from outbound prospecting to closed deal
Engage through pilot delivery — you don't throw deals over a wall; you stay with the client through first project success
Work directly with founders — no layers, no bureaucracy
Help build the playbook — not inherit one
This is a quota-carrying, client-facing, hunt-and-close role. If you want to manage, this isn't it. If you want to win, keep reading.
Phase
Ownership
Prospecting
Build and work your own pipeline; leverage SDR support for outbound
Discovery
Qualify on pain, authority, and project—not features
Close
Propose, negotiate, and close pilot projects (DIA engagements)
Engagement
Own client relationship through pilot success; bridge to DIA operations team
Expansion
Turn one project into a portfolio relationship
5+ years selling into General Contractors — you know the buyer, the cycle, the language
High-end residential or custom home exposure — you understand complexity, not just volume
Carried and hit $500K+ quotas — you're a proven closer
Consultative, pain-based selling style — you ask before you pitch
Comfortable in ambiguity — early stage means you build while you sell
Sold for: Procore, PlanGrid, OpenSpace, Buildertrend, CoConstruct, or similar
Sold to: GC Owners, Principals, VPs of Ops (not just PMs)
Understands: Submittals, RFIs, selections, design coordination pain
Has lived the "chaos layer" from the other side
Curious over clever — earns the right to propose
Ownership mentality — doesn't wait for leads; creates opportunities
Low ego, high drive — wants to win, not to be right
Engagement mindset — knows the sale isn't done until the client succeeds
Base Salary: $90-$120k
OTE - $180-220 (uncapped)
We pay for results, not activity. Great sellers eat well here.
Red Flag
Why
"I need a lead machine"
We're early stage; you need to hunt
SaaS-only background
No construction credibility with GC Owners
Wants to manage a team
We need a seller, not a manager
Feature-led pitch style
We sell on pain, not product
Needs structure to function
Ambiguity is the job
Founding seller — you're not filling a seat; you're building a function
Direct founder access — no politics, no layers
Category creation — "System of record for design intent" doesn't exist yet; you're defining it
Real product-market fit — GCs feel this pain every day; we're not convincing anyone the problem exists
Uncapped upside — financially and professionally

efficiently connects every team, product, and decision – turning design intent into construction clarity.
From designers to developers, every item, approval, and change stays aligned in one connected system.