Job Description

The Enterprise Communications Generalist will provide strategic communications direction and tactical support, serving as a practitioner, planner, and internal consultant focused on its business units and/or functional areas. Help drive and influence strategic thinking/direction of business leaders, partners and stakeholders regarding communications plans for program, product, service or capability launches, or enhancements that have a reputational and/or business impact. Develop, implement, and measure the effectiveness of multifaceted, multi-audience integrated communication plans and tactics that support business-critical and wide-ranging initiatives. Anticipate when there is a need to integrate communication projects with other enterprise teams and takes appropriate action to partner with them. Work in collaboration with Sr. Director Strategic Communications & Reputation/Sr. Director Enterprise Communications/Dir. of Internal Comms to continuously improve the communications function with the development of functional initiatives/strategies, introduction of best practices and recommendation of process or service improvements. They leverage AI-assisted tools to work smarter and faster, apply measurement and analytics to assess the impact of their work, and hold themselves to a high standard of quality before anything reaches a director/sr. director or executive for review.

Essential Functions:

• The essential functions listed represent the major duties of this role, additional duties may be assigned.
• Demonstrate success in gaining leaders and internal business partner buy in for strategic initiatives, anticipating and solving communication challenges to achieve cross-functional alignment. Serve as a day-to-day communications resource for internal business partner priorities — helping assess communications needs, building communications plans, developing messaging frameworks, and advising on channel strategy and timing. Translate business objectives into clear, practical communications approaches that are integrated and aligned to the enterprise narrative. Manage partner relationships proactively and professionally, escalating strategic decisions to the director/sr. director while handling planning coordination and execution independently.
• Own end-to-end development of integrated messages across multiple communication channels, including but not limited to corporate reputation content, strategic messaging frameworks, leadership messages, employee memos, intranet content, video, digital content, regional execution, newsletters, scripts, briefing packets/executive speeches, board-facing narratives, thought leadership copy, talking points, blogs/website and social media, media statements, Q&A documents, holding statements, and press releases. Leverage AI-assisted tools to enhance speed, quality, and consistency — while maintaining editorial judgment and brand integrity throughout. Direct content development support with writing resources as appropriate.
• Provide broad communications support within the assigned pillar, assisting with editorial calendar management, content coordination, project tracking, and execution of pillar programs and initiatives. Serve as a reliable production resource that keeps the pillar's output moving forward — especially during high-volume periods, breaking news cycles, or major enterprise milestones.
• Drive collaboration with communications colleagues and other enabling functions as appropriate to ensure integrated, comprehensive planning and execution—including issues management and public relations efforts. Work collaboratively across Enterprise Communications, Creative Services, Enterprise Marketing, VOC and CXE, and internal business partners to ensure communications are integrated, accurate, and on-brand. Apply a quality-first mindset to all work — reviewing every deliverable for clarity, accuracy, tone, and alignment before submission. Stay current on communications best practices, emerging AI tools, and GuideWell's evolving enterprise narrative.
• Ensure quality and achieve results while leading and managing multiple projects with evolving business imperatives. Measurement & Impact: Track, analyze, and report on the performance of communications work within the assigned pillar. Apply audience data, channel analytics, and engagement metrics to assess impact, surface insights, and inform future communications decisions. Contribute to a culture of measurement by building assessment into the planning process — not just the review process.
• Research & Briefing Support: Research (internally and externally) topics, industry trends, audience insights, and organizational context to inform communications content and planning. Prepare background materials, briefing documents, and talking point packages that help senior communicators and executives show up prepared, on-message, and responsive to the moment.

Required Experience:
6+ years related work experience. Experience Details:
Related Bachelor's degree required Communications, marketing communications, journalism, liberal arts, public relations or related field.
Excellent communication and writing skills with the ability to influence and align stakeholder to vision.
Superior writing, editing and proofreading skills, attention to detail and a sophisticated design sensibility. Ensure communications are aligned to tone and style: streamlined, easy to understand, engaging and focused on preserving the customer experience. Ensure communications are on brand, as well as compliant.
Professional presence, a positive and enthusiastic demeanor and strong ability to build relationships and collaborate in a highly matrixed complex corporate setting.
Experience serving as a communications consultant to executives and other senior leaders.
Experience working with media, key opinion leaders, consumers and other stakeholders.
Strong leadership and consensus building skills, including staff management experience, with a willingness to continually embrace personal and professional development.
Ability and willingness to perform strategic, managerial and tactical elements of the role.
Strong business acumen and ability to translate customer needs into business requirements.
In-depth understanding of and experience with health care business operations and management, plus strong capabilities related to understanding business models (to include financial acumen, return on investment models, quality improvement programs and consumer health care solutions).
Demonstrated experience using analytics to frame problems and drive business outcomes.
Strong project, resource and vendor management skills with the ability to implement programs with speed, accuracy and efficiency.
Demonstrated experience with digital communications, email engagement, social media and other new/emerging technologies.
Bias for action and urgency to deliver improved experiences for the customer.
Ability to achieve results in a fast-paced, deadline-driven environment with competing priorities.
Communications planning capability — ability to translate a business need into a structured communications plan, including objectives, audience analysis, channel strategy, messaging, and timing.
Comfort with measurement and analytics — ability to use data and channel performance metrics to assess the impact of communications work and apply insights to improve future plans.
Adaptability — comfortable working across a range of communications needs, shifting priorities, and formats without loss of quality or attention to detail.
Organizational skills — ability to manage multiple concurrent assignments, track project status, and meet deadlines in a fast-moving, high-output environment.
Collaborative orientation — works well within a team, accepts direction and feedback constructively, and manages internal client relationships with professionalism and care.

Preferred Qualifications:
Advanced Professional Certification in related field PR experience Supervisory/management experience with demonstrated ability to develop talent Experience in a corporate communications, health care, or regulated industry environment — including agency, in-house, or embedded communications team roles. Experience developing and executing communications plans for internal business partners or clients — including needs assessment, planning, execution, and measurement. Hands-on experience with communications measurement tools and analytics platforms — including channel reporting, audience engagement data, and performance dashboards. Demonstrated use of AI-assisted tools in a professional communications setting — including generative AI for drafting, editing, research, or content strategy. Familiarity with intranet platforms, email distribution tools, or digital content management systems (e.g., SharePoint, Workvivo, Teams, or similar). Experience supporting executive communications — drafting leadership messages, briefing documents, or presentation narratives for senior leaders. Exposure to change communications, crisis communications support, or media relations — including research, monitoring, or briefing preparation.
Master’s degree Communications, Journalism, or related field

General Physical Demands:
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

Physical/Environmental Activities:
Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Occasionally

What We Offer:
As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan including employer match;
• Paid time off, volunteer time off, 10 holidays and 2 well-being days;
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Salary Range: $100,400 - $163,200

Typical Annualized Hiring Range: $100,400 - $125,500

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.