Role Purpose
Enterprise Business Director is
responsible for the overall strategy, growth, and profitability of Telecel’s Business
and Wholesale Segment. This includes large corporates, SMEs, government, Carrier
and the Wholesale subsidiary through innovative ICT and connectivity solutions.
The role will lead the transformation of
the enterprise business from traditional connectivity services into a
solutions-led,
digital and ICT-driven portfolio
, ensuring sustainable revenue growth,
market share expansion, and customer retention.
Key Responsibilities
1. Strategy & Leadership
-
Develop
and execute the enterprise business strategy aligned to overall company
objectives.
-
Identify
growth opportunities across enterprise segments (large corporates, SMEs,
public sector, NGOs and Carrier).
-
Lead
the transition from telco services to
integrated ICT solutions
(cloud, managed services, IoT, cybersecurity where applicable).
-
Establish
strong go-to-market strategies for enterprise offerings, including
financial service.
2. Revenue Growth & P&L
Ownership
-
Own
and deliver enterprise revenue, EBITDA, and market share targets.
-
Drive
new business acquisition and expansion within existing accounts.
-
Build
a sustainable pipeline and ensure robust sales governance and forecasting.
-
Optimize
pricing strategies and contract structures to maximize profitability.
3. Sales & Channel Management
-
Lead
and manage enterprise sales teams (key accounts, corporate sales, SME
sales, solution specialists).
-
Develop
high-performance sales culture with clear KPIs and accountability.
-
Strengthen
indirect channels including partners, resellers, and system integrators.
-
Oversee
bid management for large and strategic deals.
-
Explore
local and cross border opportunities for Wholesale business
-
Support
Telecel Group on International business opportunities
4. Product & Solutions
Development
-
Collaborate
with product, technology, and partners to design compelling enterprise
solutions.
-
Drive
innovation in enterprise offerings including:
-
Connectivity
(fixed, mobile, VPN)
-
Cloud
services
-
Unified
communications
-
Managed
services
-
IoT
/ digital solutions
-
Ensure
solutions are market-relevant and competitively positioned.
5. Customer Experience &
Retention
-
Develop
strong relationships with key enterprise clients and stakeholders.
-
Implement
account management frameworks for top-tier customers.
-
Drive
customer satisfaction, retention, and Net Promoter Score (NPS)
improvements.
-
Ensure
delivery excellence and SLA compliance.
6. Partnerships & Ecosystem
Development
-
Build
strategic alliances with global and local technology providers.
-
Engage
with system integrators and solution partners to expand capabilities.
-
Negotiate
and manage key commercial partnerships.
7. Governance & Compliance
-
Ensure
compliance with regulatory requirements and company policies.
-
Implement
strong sales governance, contract management, and risk mitigation
processes.
-
Drive
ethical business practices and transparency.
Key Performance
Indicators (KPIs)
-
Enterprise
revenue growth (% and absolute)
-
EBITDA
margin for enterprise segment and segment profitability
-
New
business acquisition value
-
Customer
retention rate / churn level
-
Average
deal size and Pipeline conversion rate
-
Penetration
of Financial servicesNPS / customer satisfaction
-
Contribution
of non-connectivity (ICT/digital) revenue
