Job Description

REAL is building an AI Execution Platform for real estate organizations. Today, the data required to run real estate is scattered across PDFs, spreadsheets, emails, drawings, public records, and disconnected systems, leading to preventable leakage, missed obligations and lost opportunities to improve performance.

Used by leading enterprises, REAL converts this fragmented data into connected intelligence and automated action. With advanced AI, universal ingestion, and modular execution agents, REAL increases operational accuracy, uncovers financial discrepancies, and surfaces opportunities to optimize performance and enhance business outcomes.

REAL Values

• Ownership: We take responsibility and move decisively.
• Clarity: We simplify complexity to deliver meaningful impact.
• Accuracy: Precision matters, in our product and in how we operate.
• Velocity: We work with urgency and intent.
• Partnership: We collaborate closely with our customers and with each other.

The Role

As an SDR at REAL, you’ll play a key role in building our pipeline and creating new business opportunities.

This is a phone-first outbound sales role, with cold calling at the center of your day-to-day work. You’ll combine phone outreach with email, LinkedIn, and other channels to engage prospects, understand their needs, and generate qualified meetings that contribute directly to our growth.

What You’ll Do

• Run high-volume outbound prospecting, with a strong focus on cold calling and live phone conversations.
• Identify and prioritize target accounts based on our Ideal Customer Profile (ICP).
• Research prospects and personalize your approach based on their business, needs, and challenges.
• Use email, LinkedIn, and other channels alongside phone outreach to build engagement and generate qualified meetings.
• Conduct qualification calls with potential buyers and identify strong opportunities for the sales team.
• Handle objections confidently and turn cold conversations into meaningful sales opportunities.
• Maintain clean, accurate CRM records and track all outreach activity.
• Collaborate closely with Sales and Marketing to refine messaging, targeting, and outbound strategy.
• Take full ownership of pipeline quality and contribute directly to revenue growth.
• Stay up-to-date on product updates, market trends, and modern sales tools.

Day-to-Day

• Spend a significant part of your day on the phone, proactively reaching out to new prospects.
• Prospect new accounts using tools like LinkedIn Sales Navigator, ZoomInfo, and other sales tools.
• Make a high volume of outbound calls, supported by personalized emails and LinkedIn outreach.
• Speak directly with prospects, qualify opportunities, and book meetings with relevant decision-makers.
• Work closely with Account Executives to ensure smooth and effective meeting handoffs.
• Review your weekly performance, including call activity, conversations, and qualified meetings, and suggest new experiments or improvements.

Requirements

What We’re Looking For

• Native English speaker – a must, with excellent verbal and written communication skills, strong email writing, and a confident phone presence.
• Willingness to work U.S. market hours.
• 1–2 years of experience in a B2B outbound sales role, such as an SDR or BDR.
• Experience working in a fast-paced startup environment, demonstrating adaptability, ownership, and the ability to thrive amid rapid change.
• Demonstrated success generating qualified meetings and initiating outbound conversations.
• Comfortable with structured outreach cadences and objection handling.
• Self-motivated, persistent, and results-driven.
• Familiarity with modern sales tech stacks (HubSpot, Salesforce, Apollo, Salesloft, or Outreach.io).
• Bachelor’s degree in Business Administration, Entrepreneurship, Marketing, Communications, or a related field is required.

Nice to have

• Experience testing and optimizing outreach sequences.
• Understanding of account-based sales or marketing (ABM).
• Experience collaborating with marketing or product teams.
• Desire to grow into an Account Executive, Account Manager, or Team Lead role.