Job Description

Level: Experienced
Job Location: Sweet Briar College - Sweet Briar, VA 24595
Position Type: Full TimeEducation
Level: 4 Year Degree
Travel Percentage: None
Job Shift: Day
Job Category: EducationSweet Briar College is a nationally recognized liberal arts college for women with a proud history of developing bold, confident leaders. Consistently named by U.S. News & World Report as one of the most innovative liberal arts colleges in the nation, Sweet Briar is experiencing strong enrollment growth fueled by distinctive academic offerings and a powerful mission.
The College combines an outstanding liberal arts foundation with signature programs in women’s leadership, engineering, sustainability, the arts, and its nationally renowned equestrian program. Financially strong, with balanced budgets and positive bond ratings, Sweet Briar is positioned for continued momentum and long-term sustainability.
Located in the foothills of Virginia’s Blue Ridge Mountains—just 12 miles north of Lynchburg and 54 miles south of Charlottesville—the 2,800-acre campus is among the most beautiful in the country, featuring lakes, forests, trails, vineyards, apiaries, and greenhouses.
Sweet Briar’s innovative core curriculum centers on women’s leadership in the 21st century and includes undergraduate programs in the arts, sciences, and humanities, as well as a Master of Arts in Teaching. It is one of only two women’s colleges in the United States offering an ABET-accredited engineering degree.
With an 8:1 student-to-faculty ratio, students engage deeply with faculty mentors in a close-knit academic community. Graduates leave Sweet Briar as persuasive communicators, agile thinkers, and collaborative leaders prepared to excel in any field.
Job Title:  Admissions Enrollment Specialist
Classification: Exempt
Reports To: Vice President of Enrollment Management
Position Type/Expected Work Hours:
This is a full-time, exempt position. Standard work hours are Monday through Friday, 8:30 a.m. to 5:00 p.m. Evening and weekend hours may be required to support recruitment events, enrollment initiatives, and special projects. Flexibility is expected to meet the needs of the admissions cycle and institutional priorities.

Position Summary
The Admissions Enrollment Specialist serves as a critical member of the Enrollment Operations team, ensuring the accuracy, integrity, and timeliness of student applications and academic records. This role supports prospective and current students throughout the admissions lifecycle while maintaining compliance with institutional policies and FERPA regulations.
The Specialist plays a central role in advancing Sweet Briar’s enrollment growth strategy through operational excellence, data governance, and a high-touch service experience.
Key Responsibilities
Enrollment Systems & Data Governance
- Manage and audit admissions data within Technolutions Slate and Ellucian Banner.
- Oversee data integrations (Bridge Elite) to ensure accuracy and consistency across systems.
- Identify and resolve discrepancies; recommend and implement workflow improvements.
- Serve as a functional expert in CRM and student information system processes.
- Ensure compliance with FERPA and institutional data security standards.
Operational Leadership
- Develop and maintain correspondence workflows, including admissions decisions and merit award communications.
- Provide accurate enrollment data to Academic Affairs, Student Life, Financial Aid, and IT.
- Collaborate with Financial Aid to reconcile FAFSA records and eliminate duplicate files.
- Support enrollment reporting, forecasting, and data-informed decision-making.
Strategic Enrollment Support
- Ensure operational systems effectively support recruitment and enrollment targets.
- Recommend process enhancements to improve efficiency and applicant experience.
- Serve as a resource and trainer for admissions staff on CRM best practices.

Supervisory Responsibilities:
May supervise and train student employees and provide functional guidance to admissions staff regarding CRM and data processes.
Enrollment Specialist

Required Qualifications
- Bachelor’s degree.
- Minimum of two years of experience in enrollment operations, admissions, or higher education administration.
- Demonstrated experience with Technolutions Slate and Ellucian Banner (or comparable CRM/SIS platforms).
- Strong analytical skills with a commitment to data integrity and accuracy.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
Core Competencies
- Data Governance & Integrity
- CRM/SIS Functional Expertise
- Process Improvement
- Cross-Departmental Collaboration
- Confidentiality & FERPA Compliance
- Strategic & Analytical Thinking
Success in This Role Will Be Measured By
- Accuracy and integrity of admissions data systems.
- Timely processing of applications and communications.
- Continuous improvement of CRM workflows and reporting efficiency.
- Contribution to institutional enrollment goals through operational excellence.

Work Environment & Physical Demands
This position operates primarily in an office environment with extensive computer use. Extended periods of sitting or standing may be required. Occasional lifting of up to 10 pounds may occur.
Equal Opportunity Statement
Sweet Briar College is an Equal Opportunity Employer. The College is committed to fostering an inclusive community and encourages applications from individuals who can contribute to the institution's diversity and excellence.