Job Description
AVP – Sales Analytics
EXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together domain expertise with robust data, powerful analytics, cloud and AI to create agile, scalable solutions and execute complex operations for the world’s leading corporations. EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect, creating value from data to ensure faster decision-making and transforming operating models. Key industries include Insurance, Healthcare, Banking and Financial Services, Media, and Retail among others.
Our organization is headquartered in New York and comprises a workforce exceeding 55,000 employees, operating from more than 50 offices across six continents. For information, visit www.exlservice.com.
Role and Responsibilities:
As a Sales Analytics professional, you will drive data-driven sales strategy and performance optimization across outbound sales channels. You will analyze sales performance, campaign effectiveness, and customer segmentation to identify growth opportunities, improve conversion outcomes, and support strategic decision-making. You will collaborate with Sales, Marketing, Credit Risk, Capital, and Analytics teams to deliver actionable insights that improve funded outcomes and operational efficiency.
- Conduct comprehensive analysis of outbound sales performance to identify trends, drivers, and constraints impacting funded outcomes
- Analyze historical and current sales performance across outbound activities, campaigns, and customer segments
- Identify key drivers and inhibitors of conversion, efficiency, and sales productivity
- Translate analytical findings into actionable operational and strategic recommendations tied to measurable business outcomes
- Evaluate outbound dialing and campaign performance across populations, segments, and targeting strategies
- Identify high- and low-performing customer segments with clear business rationale and performance insights
Assess campaign efficiency, conversion effectiveness, capacity utilization, and opportunity costs across sales initiatives
- Develop recommendations to improve segmentation, prioritization, targeting precision, and campaign design
- Partner with Sales, Marketing, Credit Risk, Capital, Product, and Analytics teams to assess the impact of planned initiatives on eligible populations and outbound sales performance
- Build dashboards, monitoring frameworks, and recurring performance reviews to track sales funnel health and campaign effectiveness
- Support strategic planning through forecasting, scenario analysis, and performance modelling
- Present insights and recommendations to business stakeholders and leadership teams in a clear and concise manner
Key Business Problems / Use Cases:
- Sales funnel and outbound performance analysis across acquisition and funded outcomes
- Outbound dialing optimization and campaign effectiveness measurement
- Customer segmentation and targeting strategy optimization
Conversion analysis across populations, channels, campaigns, and sales motions
- Performance trend analysis to identify growth opportunities and operational bottlenecks
- Assessment of campaign efficiency, productivity, and opportunity cost
- Forecasting and scenario analysis to evaluate impacts of Credit Risk, Marketing, and Capital initiatives
- Design and monitoring of KPI frameworks, dashboards, and sales performance reporting
- Hypothesis-driven analysis to improve conversion, targeting precision, and sales productivity
Candidate Profile:
- Strong experience in sales analytics, business analytics, strategy analytics, marketing analytics, or commercial performance analysis
- Hands-on experience working with large datasets and solving complex business problems using data-driven approaches
- Proficiency in SQL and Python for data analysis, reporting, and performance modelling
- Experience in segmentation analysis, campaign analytics, forecasting, or sales performance optimization
- Strong analytical and problem-solving skills with the ability to derive actionable business insights
- Ability to translate business questions into structured analytical frameworks and recommendations
- Strong communication and stakeholder management skills, including experience presenting insights to senior leadership
- Experience working in cross-functional and fast-paced business environments
Preferred Qualifications:
- Bachelor’s degree in quantitative fields such as Data Science, Statistics, Mathematics, Economics, Finance, Engineering, or Business Analytics
- Master’s degree in a related quantitative or business discipline is a plus
- Experience in financial services, fintech, lending, outbound sales, or customer acquisition analytics domains
- Experience with BI and visualization tools such as Tableau, Power BI, or Looker
Familiarity with sales funnel metrics, campaign management, and customer lifecycle analytics
Role and Responsibilities:
As a Sales Analytics professional, you will drive data-driven sales strategy and performance optimization across outbound sales channels. You will analyze sales performance, campaign effectiveness, and customer segmentation to identify growth opportunities, improve conversion outcomes, and support strategic decision-making. You will collaborate with Sales, Marketing, Credit Risk, Capital, and Analytics teams to deliver actionable insights that improve funded outcomes and operational efficiency.
- Conduct comprehensive analysis of outbound sales performance to identify trends, drivers, and constraints impacting funded outcomes
- Analyze historical and current sales performance across outbound activities, campaigns, and customer segments
- Identify key drivers and inhibitors of conversion, efficiency, and sales productivity
- Translate analytical findings into actionable operational and strategic recommendations tied to measurable business outcomes
- Evaluate outbound dialing and campaign performance across populations, segments, and targeting strategies
- Identify high- and low-performing customer segments with clear business rationale and performance insights
Assess campaign efficiency, conversion effectiveness, capacity utilization, and opportunity costs across sales initiatives
- Develop recommendations to improve segmentation, prioritization, targeting precision, and campaign design
- Partner with Sales, Marketing, Credit Risk, Capital, Product, and Analytics teams to assess the impact of planned initiatives on eligible populations and outbound sales performance
- Build dashboards, monitoring frameworks, and recurring performance reviews to track sales funnel health and campaign effectiveness
- Support strategic planning through forecasting, scenario analysis, and performance modelling
- Present insights and recommendations to business stakeholders and leadership teams in a clear and concise manner
Candidate Profile:
- Strong experience in sales analytics, business analytics, strategy analytics, marketing analytics, or commercial performance analysis
- Hands-on experience working with large datasets and solving complex business problems using data-driven approaches
- Proficiency in SQL and Python for data analysis, reporting, and performance modelling
- Experience in segmentation analysis, campaign analytics, forecasting, or sales performance optimization
- Strong analytical and problem-solving skills with the ability to derive actionable business insights
- Ability to translate business questions into structured analytical frameworks and recommendations
- Strong communication and stakeholder management skills, including experience presenting insights to senior leadership
- Experience working in cross-functional and fast-paced business environments
Preferred Qualifications:
- Bachelor’s degree in quantitative fields such as Data Science, Statistics, Mathematics, Economics, Finance, Engineering, or Business Analytics
- Master’s degree in a related quantitative or business discipline is a plus
- Experience in financial services, fintech, lending, outbound sales, or customer acquisition analytics domains
- Experience with BI and visualization tools such as Tableau, Power BI, or Looker
Familiarity with sales funnel metrics, campaign management, and customer lifecycle analytics
