VinFast is looking for a
Training Manager – Dealer Engagement & Incentive Programs
to design and manage structured engagement initiatives that strengthen dealer relationships, enhance service quality, and drive motivation across the dealer network. This role focuses on building long-term connection, loyalty, and performance through well-designed incentive programs, engagement campaigns, and dealer-focused activities.

Key Responsibilities

• 
  Design, implement, and manage
  dealer incentive and engagement programs
  aligned with VinFast’s business and service strategies.

• 
  Develop
  multi-phase and long-term program frameworks
  (campaign series, annual programs, recognition cycles) to maintain dealer motivation and participation.

• 
  Create programs that
  connect and engage dealers
  across regions, fostering collaboration and shared best practices within the VinFast dealer network.

• 
  Plan and execute
  dealer team-building activities
  , engagement events, and internal competitions to strengthen alignment and teamwork.

• 
  Design and manage
  dealer appreciation and recognition programs
  , including awards, ceremonies, and communication campaigns.

• 
  Collaborate with internal stakeholders to develop programs aimed at
  improving dealer service quality and customer experience
  .

• 
  Define KPIs and success metrics for engagement programs; track effectiveness and continuously optimize program design.

• 
  Manage program communication, content, and execution across multiple channels.

• 
  Coordinate with internal teams and external vendors to ensure smooth and consistent program delivery.

• 
  Prepare reports, insights, and recommendations for management.

Requirements

Qualifications & Experience

• 
  Bachelor’s degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields.

• 
  Minimum
  3–5 years of experience
  in:

  • 
    Training program management or dealer network programs.

  • 
    Designing and executing
    dealer incentive, engagement, or competition programs
    .

• 
  Proven experience in building and managing
  program series
  rather than one-off activities.

• 
  Hands-on experience in organizing:

  • 
    Team-building programs

  • 
    Dealer appreciation / recognition programs

  • 
    Programs focused on
    dealer service quality improvement

Skills & Competencies

• 
  Strong program design and project management skills.

• 
  Ability to create engaging, motivating, and scalable programs.

• 
  Excellent communication, presentation, and stakeholder management skills.

• 
  Strong execution mindset with attention to detail.

• 
  Ability to work under pressure and manage multiple programs simultaneously.

• 
  Good command of English (written and spoken).

Preferred Qualifications

• 
  Experience working with
  dealer or distributor networks
  , preferably in automotive or related industries.

• 
  Experience in large-scale or fast-growing organizations.

• 
  Understanding of customer service excellence frameworks and dealer performance standards.

Benefits