Job Description

Employer Branding Specialist

The Role:

At XM, our people are our greatest asset, and you’ll be the voice that brings their stories to life. Through compelling content, campaigns, and initiatives, you’ll highlight our Big. Fair. Human. Values and what it truly means to work at XM, connecting with employees and future talent around the world.

This role will give you the opportunity to shape how candidates and employees experience our brand, making every touchpoint meaningful and telling the story of the XM journey with authenticity and impact.

The main responsibilities of the position include:

• Employer Brand Activation (EVP):

• • Support the global rollout of our EVP, ensuring our Big. Fair. Human. values are consistently experienced across both the employee and candidate journey

  • Design and scale our Employee Advocacy program, empowering our people to become authentic storytellers and brand ambassadors

  • Content engagement & Storytelling:

• • Produce compelling content that highlights the personal and professional journeys of our people, highlighting growth, achievements and the unique ‘Life at XM’ experience

  • Ensure all talent attraction and employer branding campaigns maintain a consistent, world-class brand standard across internal and external channels

• Events & Brand Experience:

• • Drive end-to-end employer branding initiatives for global career fairs and university events, including coordination of booth concepts and branded materials to delivering an engaging XM brand experience

  • Support internal employer brand moments, such as employee campaigns, initiatives, and key company events, to strengthen engagement and pride in the XM brand

• Digital Presence and Channels Management:

• • Manage, monitor and optimise XM’s presence across key EB platforms and our Careers site, ensuring a best-in-class digital candidate experience

  • Manage and respond to platform reviews, converting candidate feedback into actionable business insights

  • Execute targeted online campaigns, using paid social and digital advertising to reach high-priority talent pools and drive high-quality applications

• Analysis & Continuous Improvement:

• • Turn engagement metrics and employee/candidate feedback into tangible solutions that drive continuous improvement and measurable ROI across all branding initiatives

  • Benchmark global market trends and emerging technologies to consistently evolve and strengthen the XM employer brand

Main Requirements:

• Bachelor’s degree in Human Resources, Marketing, Communications, Business Administration, or a related field. A relevant master’s degree will be considered a plus
• 4+ years of experience in employer branding, recruitment marketing, talent attraction, or a related field, ideally within a large-scale, multinational organization
• Proven experience developing and evolving employer branding strategies aligned with global best practices
• Experience working with employer branding tools, content management systems, and social media platforms
• Strong project management skills, with experience delivering large-scale branding initiatives across multiple locations and diverse talent markets
• Data-driven mindset with the ability to analyse trends, measure impact, and optimise strategies
• A natural storyteller with strong content creation, social media, and digital marketing skills
• Creative thinker with a passion for branding, engagement, and talent attraction
• A dynamic, enthusiastic brand advocate who embodies the culture of XM

Benefit from:

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Deep Dive – First Interview with Your Future Team
• Test your edge – Personality Assessment
• Final Connection – Final Interview

All applications will be treated with strict confidentiality!