Job Description

Headway Incis a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompaniesby TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT That’s why, together with Alona Lytvyn, Head of Communications, we’re looking for an Employer Brand Manager who will build and scale a strong employer brand and make Headway top of mind for talent in Ukraine and beyond.

The team you will be working with:

You will join the Communications Team — an independent business function. This means your work will directly impact business performance, not just support it.

The team builds reputation, trust, and awareness through bold and creative communication. Here, you’ll have the freedom to propose ideas, test hypotheses, and launch impactful initiatives that shape how the company is perceived on the talent market.

As an Employer Brand Manager, you will:

• Drive employer brand as a strategic business lever — shaping perception, influencing hiring outcomes, and strengthening Headway’s position on the market.

• Own and execute cross-channel initiatives — from idea to launch — working with internal teams, vendors, and budgets.

• Create and scale initiatives that combine creativity with measurable impact.

Your mission:

Build a strong, distinctive employer brand that becomes a top-of-mind and love mark for talent, supporting business growth through awareness, engagement, and conversion.

This job is perfect for you if you:

• Want to directly influence business results through employer brand.

• Enjoy combining strategy with hands-on execution.

• Are driven by creative ideas and want to bring them to life at scale.

• Value autonomy, ownership, and freedom in decision-making.

• Are ready to take responsibility and push initiatives forward.

• Want to grow fast and take on challenges you haven’t worked on before.

What will you do:

• Build and evolve Employer Brand strategy (EVP, messaging, tone of voice).

• Launch and manage cross-channel Employer Brand campaigns end-to-end.

• Develop and scale communication channels to drive awareness and engagement.

• Drive employee advocacy and experiment with new formats.

• Organize and execute events (conferences, career events, partnerships).

• Collaborate with Talent Acquisition to improve candidate journey.

• Track performance and optimize based on Employer Brand metrics.

• Lead projects and manage vendors, partners, and budgets.

What do you need to join us:

• 4+ years of experience in communications, PR, or marketing.

• 1+ year of experience in Employer Branding.

• Strong understanding of IT market and EVP development.

• Ability to build brand narratives and messaging frameworks.

• Experience with communication channels (PESO model) and hiring funnels.

• Experience launching cross-channel campaigns (awareness & lead generation).

• Strong copywriting skills.

• Experience organizing events and partnerships.

• Project management skills and ability to work with vendors.

• Analytical mindset and ability to work with metrics.

• English — B2+.

• Alignment with the values of our team ( SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Company doctor and massage in the office.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here

Working schedule:

This is a full-time position based in Kyiv with a hybrid setup. We stay flexible, but for this role our focus is on working from the office most of the time — it helps to stay close to context, and most of the team are based in Kyiv.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here