Job Description

About the Role

As an Emerging Vertical Partner Manager, you will lead a critical mission to maximize the presence of high-quality, professional-grade (PGC) creators and publishers (media and corporate accounts) across diverse categories. Rather than focusing on a single genre, you will dynamically allocate resources based on data-driven insights within various emerging verticals such as food, beauty, lifestyle, and education. You will be responsible for both the "intensive incubation" of high-potential internal creators and the "direct acquisition" of top-tier talent from other platforms. Your goal is to continuously develop "Showcase" accounts that represent the platform, ultimately elevating the quality of the entire ecosystem.

About the Team

Our team's mission is to build and expand the content ecosystem for emerging verticals in Japan, delivering diverse, high-quality entertainment and valuable information to our users. Working closely with internal PR, marketing, and product teams, we serve as the front line in elevating the social status of our partners through special programs and external media exposure, bringing TikTok-native "experts" and "top media" to the global stage.

Responsibilities

- Data-Driven Targeting & High-touch Consulting:

- Segment creators and publishers based on performance metrics (e.g., views) and content quality, implementing tailored engagement strategies for each group.

- Provide deep-dive, one-on-one consulting on high-quality video production trends and best practices currently in demand on TikTok.

- VIP Scouting, Publisher Onboarding & Management:

- Pitch TikTok"s value proposition to established creators, celebrities, and new media partners, and manage their onboarding through specialized programs.

- Support publishers with team-based operation strategies and content assetization, ensuring consistent supply of high-quality content.

- Showcase & Authority Building:

- Partner with cross-functional teams (XFN) like PR and Marketing to establish our top partners as "industry experts" through media exposure, industry conferences, and official awards.

- Data-Informed Resource Management:

- Prioritize resources objectively based on OKR contributions rather than personal relationships, maintaining a flexible and data-backed approach to genre and account management.