Job Description

Senior Marketing Manager Brand & Equity (EMENA), Permanent
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
We’re looking for a dynamic leader to shape and deliver Costa’s brand equity and communications strategy across EMENA, bringing our global platform to life through emotionally compelling, commercially impactful campaigns. This role will ensure our brand shows up with consistency, creativity, and cultural relevance across both Retail and Away From Home channels, inspiring markets and deepening brand love. You’ll empower local teams with the tools, storytelling, and capabilities they need to execute brilliantly and drive meaningful growth.
We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Senior Brand & Equity Manager for EMENA is about more than delivering campaigns, it’s about shaping how Costa shows up across diverse, fast-evolving markets. You will:
• Lead EMENA brand deployment and localisation: define and drive a culturally relevant brand approach that builds awareness, relevance, and long-term brand love across Retail and Away From Home.
• Create standout campaigns: develop bold, channel-ready campaigns and toolkits that partners can activate with impact across markets.
• Connect brand, product & experience: bring coffee credentials, menu innovation, and the global positioning to life in ways that resonate locally.
• Drive performance and learning: use insights, data, and market feedback to continuously improve creative effectiveness and campaign impact.
• Enable and influence markets: work closely with franchise partners and bottlers marketing teams to guide execution and elevate how Costa shows up on the ground.
• Inspire and develop teams: Lead and coach a high-performing team while building brand capability across the region.
Who you are
It’s your unique ingredients we’re interested in:
• Strategic brand builder: Strong experience shaping brand strategy and campaigns across multiple markets, ideally in FMCG, QSR, or retail.
• Creative and storytelling leader: Able to translate insights into distinctive ideas and guide agencies to deliver high-quality, impactful work.
• Globally fluent: Comfortable operating across cultures, markets, and ways of working, influencing without direct control.
• Commercially minded: Understands how brand drives growth, connecting communications, product, and customer experience.
• Collaborative and People-focused leader: Builds strong relationships across teams, and thriving in fast-paced, evolving environments.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
Location - Where you’ll work:
Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life.
For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.
Grounded in our core values—Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.