The EMEA Event Manager (m/w/d) plays a key role in planning, shaping and delivering high-impact brand and customer experiences across Dematic’s EMEA event ecosystem. Working at the intersection of event management, brand activation, campaign execution and customer engagement, this role ensures that Dematic’s business-critical events, trade fairs, webinars and customer-facing formats create measurable value across the Customer Journey.
Reporting into the regional/global marketing organization, you will work closely with Field Marketing Managers, Commercial teams, Global Brand, Content, Creative, Digital, Product, Solutions and Lifecycle Services teams, as well as the global Event Manager network and the wider KION Event Manager Community including Linde, STILL and KION.
You will be responsible for leading EMEA Tier 1 events and business-critical fairs — including key formats such as LogiMAT — from strategic planning and creative concept development through to execution, stakeholder coordination, budget control, lead handling and post-event reporting. The role combines strong project management with creative and experiential thinking, ensuring that every event is not only well executed, but also acts as a high-quality brand and lead magnet for Dematic.
In addition to physical events, this role also supports the planning and delivery of digital Tier 1 events, webinars and virtual customer engagements across EMEA, working closely with Field Marketing Managers to ensure campaign alignment, customer relevance and consistent brand execution across physical and digital touchpoints.
This role is ideal for a highly organized, collaborative and proactive event professional with strong stakeholder management skills, experience in corporate trade fairs, and the ability to turn complex solutions into engaging, scalable and reusable event and showcase concepts.
Note:
On an interim basis, this role reports to the Global Brand Communications & Experiential Lead.
• Benefits of an International MDax Group (KION)
• Plenty of room for creativity in a rapidly growing company
• Flexible and mobile working
• Individual support and development
• Employee discounts
Tasks:
Lead EMEA Tier 1 Events and Business-Critical Fairs
Plan,coordinateand execute major EMEA trade fairs, customereventsand business-critical event formats, including flagship events such asLogiMAT, ensuring strong brand presence, operationalexcellenceand measurable customer impact.
Develop EMEA Event Plans and Campaign Activations
Support the development and implementation of annual EMEA event plans and event-related campaign activations, aligned with businessobjectives, regionalprioritiesand global brand strategy.
Create High-Quality Lead and Brand Magnets
Ensure events are designed to attract,engageand convert the right audiences by combining customer-centric storytelling, strong brand experiences, relevant solutionshowcasesand clear lead-generation pathways.
Drive Experiential and Technical Showcase Concepts
Develop innovative event, booth andshowcaseconcepts that bring Dematic’s solutions, software,servicesand customer value to life. Focus on scalable and reusable formats that can be adapted across other EMEA events and regional activations.
Partner with Field Marketing Managers Across EMEA
Work closely with EMEA Field Marketing Managers to creatively prepare,coordinateand execute digital and physical event campaigns, including local fairs, webinars, customerengagementsand regional event formats.
Own Event Project Management from Concept to Execution
Lead event planning with clear project structures, timelines, milestones, stakeholderresponsibilitiesand execution plans. Ensure all workstreams are managed proactively, transparently and with strong attention to detail.
Manage Stakeholders, Training and Cross-Functional Alignment
Act as a central coordination point for internal stakeholders, agencies, suppliers, Field MarketingManagersand commercial teams. Provide guidance, training and best-practice sharing to support consistent, high-quality event execution acrossEMEA Run regular steering meetings with internal and external stakeholders, produce concise status updates and dashboards for senior stakeholders, and proactively escalate risks and issues with recommended mitigations and owner assignments
Coordinate with Global and KION Event Networks
Collaborate with the global Dematic Event Manager network and the KION Event Manager Community, including Linde, STILL and KION, to align standards, share learnings andidentifyopportunities for scalable event concepts.
Manage Event Budgets and Supplier Relationships
Create,manageand track event budgets, including forecasts, actuals,invoiceand cost control. Manage supplier relationships, support procurementprocessesand negotiate contracts to ensure cost-effective and high-quality delivery.
Oversee Event Logistics and Lifecycle Delivery
Coordinate pre-eventlogistics, shipping, customs, booth materials, mechanical or technical showcases, build-up,breakdownand on-site delivery across EMEA locations.
Lead Digital, Webinar and Virtual Event Formats
Support the planning and execution of webinars, virtualeventsand digital customer engagement formats, ensuring strong messaging, smooth delivery, leadcaptureand brand consistency.
Manage Post-Event Reporting and Lead Handling
Oversee post-event reporting, event insights, leaduploadsand performance documentation. Ensure leads are accurately captured, uploaded intoCRMordesignatedsystems and connected to follow-up processes.
Support Event Programmes and Executive Moments
Coordinate wider event programmes such as press conferences, product launches, customer evening events, speaker sessions, executivemeetingsand partner activations, working closely with local and global teams whererequired
Qualifications:
SkillsRequired
Bachelor’s degree or equivalent experience in Marketing, Communications, Event Management, Business, DigitalDesignor a related field
5+ years of experience in B2B event managementin EMEA, preferably across international or EMEA markets
Proven ability to manage budgets of €100 - 800K+, build and run detailed project plans, and ensuretimelystakeholder communications. Candidates must providereferences from recent event projects.
Experience in corporate trade fairs, business-critical fairs, customereventsand complex stakeholder environments
Strong project management skills with the ability to manage timelines, budgets, suppliers, milestones and multiple workstreams under pressure
Experience in campaign-related event planning, including digital events,webinarsor virtual customer engagement formats
Strong stakeholder management skills and ability to work across regional,globaland cross-functional teams
Experience working with Field Marketing, Commercial, Brand, Content, Creative, Product or Solutions teams
Strong organizational skills, attention to detail and structured way of working
Creative mindset with a strong eye for brand alignment, customerexperienceand visual event quality
Experience in experiential concept development, technical showcases or reusable booth/showcase formats is a strong plus
Experience with eventlogistics, booth build-up and breakdown, shipping,customsor technical materials across Europe is beneficial
Confident communicator with the ability to guide, train and align stakeholders
Strong supplier and agency management skills, including briefing,coordinationand contract negotiation
Budget management experience, including forecast tracking, actuals reporting and cost control
Fluent Englishrequired
German language skills are a strong advantage
Willingness to travel regularly across EMEA for events, planning meetings and on-site delivery
Why this role matters:
You are here to create event experiences that do more than fill a booth or manage a calendar. You help turn Dematic’s most important customer-facing moments into powerful platforms for trust,engagementand growth.
Whether at a flagship trade fair likeLogiMAT, a regional customer event, a technical showcase,a webinaror a virtual experience, your work helps customers understand what Dematic can enable for their operation — with clarity,confidenceand relevance.
This role connects strategy with execution, brand with business impact, and people with experiences that make complex solutions easier to understand. By building strong event concepts, aligned stakeholder networks and scalable showcase formats, you help create consistent, high-quality experiences across EMEA that strengthen Dematic’s brand and support commercial success.
Ifyouare…
A strong project manager who knows how to bring complex event plans to life
A natural networker who can align stakeholders across countries,teamsand functions
Experienced in corporate trade fairs, B2B events and customer-facing formats
Creative enough to shape compelling event concepts, but structured enough to deliver them flawlessly
Confident working with Field Marketing, Commercial, Brand, Creative,Digitaland technical teams
Excited by the idea of turning events into high-quality lead and brand magnets
Comfortable managing budgets, suppliers,timelinesand on-site delivery
Motivated by customer experience, brandimpactand operational excellence
…then this role gives you the opportunity to shape how Dematic shows up across EMEA — physically,digitallyand experientially.
Are looking to make your move? Then you’ve come to the right place! We are the KION Group, and the world of supply chain solutions is our home. KION is shaping world trade – globally, regionally, locally. We ensure that supply chains reach their full potential: fast, efficient, smart, sustainable and reliable.
Our 42,000 employees make a real difference, helping us to become who we are today: The Supply Chain Solutions Company. Our people’s passion is innovating, automating, and orchestrating solutions for our customers’ supply chains.
Would you like to be part of our international team? We can offer you interesting jobs and exciting career opportunities in an innovative, rapidly-growing, and forward-looking industry.
With us, you benefit from numerous development opportunities in a global group, including the possibility of working at one of our locations abroad on a temporary basis. Regardless of which of our sites you work at, the KION values—integrity, collaboration, courage, and excellence—shape how we act and how we work with colleagues, managers, customers, suppliers, and applicants both at home and abroad.
KION is the architect of global, regional and local supply chains. Our brands are well established:
Dematic is the global leader in intelligent supply chain and automation solutions. The Linde Material Handling and STILL brands serve the premium and higher value segments of the industrial truck market. Baoli focuses on industrial trucks in the lower value and economy segments.
As a provider of comprehensive supply chain solutions with a worldwide service network, KION has a global presence and a regional focus on the needs of its customers. KION brands keep the world moving.
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