Job Description

Email & Performance Marketing Specialist

Location: Erith, DA18

Job Summary

The Email & Performance Marketing Specialist owns the planning, creation and optimisation of email marketing activity, supporting customer engagement, retention and commercial growth across Würth UK’s eShop and app.

The role combines hands-on email campaign delivery, automation, segmentation and database management with strong copywriting and email design skills. It supports the Digital Marketing Manager with campaign development and written content across blogs, social media and other digital channels, using testing and performance insights to continually improve results.

Key Responsibilities

Email Marketing Campaign Management

• Plan and maintain the email marketing calendar in line with business objectives, divisional priorities and wider campaigns
• Create, schedule and deliver email campaigns, managing copy, design, audience selection, approvals and quality checks
• Write engaging subject lines, preview text, body copy and calls to action
• Ensure emails are accurate, relevant, consistent with brand guidelines and suitable for mobile and desktop
• Coordinate campaign information, product details and assets with internal stakeholders

Marketing Automation & Customer Journeys

• Build, manage and optimise automated email journeys that support customer onboarding, engagement, retention and reactivation
• Develop relevant communications based on customer behaviour, purchase history and lifecycle stage
• Maintain clear documentation of automation triggers, audience rules and journey logic
• Regularly review and test workflows to ensure content, links and functionality remain accurate
• Identify opportunities to improve personalisation and encourage repeat purchases

Audience Segmentation & Email List Health

• Create and maintain audience segments using customer data, interests, purchasing behaviour and

engagement

• Manage email database quality, including list hygiene, suppression and inactive contacts
• Monitor deliverability, bounce rates, unsubscribes and engagement to identify and address issues
• Develop re-engagement activity and identify opportunities to grow an engaged subscriber base
• Ensure customer preferences and consent are handled in line with company data protection processes

Email Design & Creative Production

• Design effective email layouts that communicate offers and information clearly
• Create and adapt graphics for email campaigns when required
• Work with the Design team to develop creative assets for larger campaigns
• Maintain and improve reusable email templates to support consistent, efficient delivery
• Check email rendering, accessibility, links, personalisation and tracking before launch

Copywriting & Content Support

• Produce clear, persuasive and accurate copy that reflects Würth’s brand and tone of voice
• Write and edit content for blogs, social channels, landing pages and wider digital campaigns
• Translate technical product information into relevant customer benefits
• Adapt messaging for different audiences, channels and campaign objectives
• Proofread content and apply relevant SEO best practice to written web content

Performance, Testing & Reporting

• Plan and deliver A/B tests across subject lines, content, design, calls to action and send times
• Monitor campaign and automation performance, including engagement, conversions, revenue and

deliverability

• Produce reports with clear insights and practical recommendations
• Use customer behaviour and campaign results to improve future activity
• Share findings with the Digital Marketing Manager to support planning and commercial objectives

Campaign Development & Stakeholder Collaboration

• Support the Digital Marketing Manager with campaign ideas, planning and delivery
• Develop campaign messaging and email journeys that complement activity across other channels
• Work closely with Category Management, Sales, Marketing and eBusiness teams
• Manage deadlines and communicate progress, requirements and potential issues promptly
• Maintain campaign documentation and support cover arrangements for essential email activity
• Ensure activity meets brand, data protection, accessibility and governance standards

Person Specification

Qualifications

Essential

• Qualifications Marketing qualification or equivalent experience

Desirable

• Degree in Marketing, Digital Marketing, Communications or a related field
• Relevant email marketing or marketing automation

certification

Experience

Essential

• Experience Experience managing email campaigns from planning through to delivery and reporting
• Experience building automated journeys and managing audience segmentation
• Experience managing email list health and monitoring deliverability
• Experience writing marketing copy and designing emails
• Experience using A/B testing and reporting to improve campaign performance

Desirable

• Experience within a B2B or eCommerce environment
• Experience using Salesmanago
• Experience writing blogs, social content and SEO-focused web copy
• Experience supporting campaigns across multiple digital channels

Skills

Essential

• Skills Excellent copywriting, editing and proofreading
• Email design and graphic creation using tools such as Canva or Adobe Creative Cloud
• Marketing automation, segmentation and personalisation
• Performance reporting and analysis
• Strong organisation, planning and stakeholder communication
• Ability to use AI tools responsibly and handle customer data appropriately

Desirable

• Basic HTML and CSS for email editing and troubleshooting
• SEO knowledge
• Web analytics and campaign tracking knowledge
• Wider graphic design and visual content production

Behaviours

Essential

• Behaviours Creative and proactive mindset
• Attention to detail
• Accountability and ownership
• Collaborative and supportive approach

Desirable

• Commercial awareness
• Curiosity about customer behaviour
• Commitment to continuous improvement

What We Offer

• Basic salary: £30,000 - £33,000 + Bonuses between £3,000 - £5,000
• 23 days holiday (raising up to 28 with Length of Service)
• Pension in line with auto-enrolment
• Health Care plan – money towards your dental, optical and treatment therapies!
• Employee Assistance Programme
• Staff discount on all Wurth products
• Career progression

Additional Information

Support will be provided by the Digital Marketing Manager, including regular one-to-ones. This role supports the

organisation’s digital growth by delivering relevant, engaging and measurable email marketing, maintaining a

healthy customer database and contributing high-quality written content across digital channels.