Job Description

Email Marketing Specialist/Manager

Shenzhen

Experienced

Full-time

Responsibilities

Job Summary: We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth. Key Responsibilities: 1. Strategy & Execution: - Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates. - Segment audiences, personalize content, and run A/B tests to optimize performance. 2. List Growth & Lead Generation: - Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database. - Optimize sign-up forms, landing pages, and onboarding workflows. 3. Conversion Optimization: - Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs. - Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI. 4. Campaign Management: - Plan and execute campaigns supporting product launches, seasonal promotions, and user retention. - Collaborate with design and content teams to produce visually engaging, on-brand emails. - Manage the email calendar and ensure timely delivery across time zones. 5. Analytics & Reporting: - Track KPIs, generate performance reports, and present actionable insights to stakeholders. - Monitor industry trends and competitor strategies to identify opportunities. 6. Cross-Functional Collaboration: - Partner with product, sales, and regional teams to align campaigns with business goals. - Share best practices with global marketing teams to enhance cross-regional efforts.

Qualifications

Requirements: 1. Experience: experienced in email marketing, preferably in B2C, tech, or e-commerce. 2. Proven Success: Track record of scaling email lists and driving measurable conversions. 3. Tools: Proficiency in email marketing platforms. 4. Analytical Skills: Expertise in A/B testing, data analysis, and email automation. 5. Communication: Exceptional English copywriting and verbal skills; additional languages a plus.

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