Job Description
Email Marketing Specialist/Manager深圳社招全职职位描述Job Summary:
We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth.
Key Responsibilities:
1. Strategy & Execution:
- Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates.
- Segment audiences, personalize content, and run A/B tests to optimize performance.
2. List Growth & Lead Generation:
- Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database.
- Optimize sign-up forms, landing pages, and onboarding workflows.
3. Conversion Optimization:
- Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs.
- Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI.
4. Campaign Management:
- Plan and execute campaigns supporting product launches, seasonal promotions, and user retention.
- Collaborate with design and content teams to produce visually engaging, on-brand emails.
- Manage the email calendar and ensure timely delivery across time zones.
5. Analytics & Reporting:
- Track KPIs, generate performance reports, and present actionable insights to stakeholders.
- Monitor industry trends and competitor strategies to identify opportunities.
6. Cross-Functional Collaboration:
- Partner with product, sales, and regional teams to align campaigns with business goals.
- Share best practices with global marketing teams to enhance cross-regional efforts.职位要求Requirements:
1. Experience: experienced in email marketing, preferably in B2C, tech, or e-commerce.
2. Proven Success: Track record of scaling email lists and driving measurable conversions.
3. Tools: Proficiency in email marketing platforms.
4. Analytical Skills: Expertise in A/B testing, data analysis, and email automation.
5. Communication: Exceptional English copywriting and verbal skills; additional languages a plus.
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