Job Description
Who We Are
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR, two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
About the Role
As an Email Retention Marketing Specialist, you will be the driving force behind our customer retention and lifecycle strategies. In this role, you’ll own the end-to-end execution of high-impact email and SMS campaigns, crafting personalized customer journeys that build lasting brand loyalty and boost Customer Lifetime Value (LTV).
We’re looking for a data-driven strategist and creative builder who thrives on testing, optimizing, and scaling lifecycle programs across multiple channels- including email, SMS, direct mail, and loyalty initiatives. Working closely with our Site Experience, Creative and Brand teams, you will turn data insights into innovative customer experiences while ensuring flawless execution, QA, and regulatory compliance. If you are passionate about audience segmentation, cross-channel experimentation, and turning one-time buyers into lifelong brand advocates, we’d love to have you on the team.
Our ideal candidate will embody the following:
- Detail-oriented, highly organized, and strong at managing multiple priorities at once
- Curious, flexible, and open to change, with a test-and-learn mindset
- Customer-obsessed with a strong ability to understand what motivates customers and how to improve their experience
- Passionate about the beauty industry and excited by trends, products, and consumer behavior
What does success look like in this role
- Lifecycle journeys are shipped accurately, on time, and continuously improving
- Testing is consistent, well-documented, and drives measurable performance gains
- Reporting is reliable and insights lead to clear actions and better customer experiences
- Cross-channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail
- Campaign-based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow-through
Duties and Responsibilities
Campaign Strategy & Execution
- Own the end-to-end process of building and deploying promotional and automated email/SMS campaigns. You'll be
- responsible for targeting, A/B testing, and ensuring flawless execution from concept to deployment.
Qualifications
- Bachelor’s degree required
- 4+ years of experience in retention/lifecycle/CRM marketing, ideally in a fast-paced e-commerce or DTC environment
- Experience supporting or managing lifecycle journeys/flows (welcome, post-purchase, replenishment, winback, abandonment, etc.)
- Familiarity with subscription and/or loyalty programs preferred
- Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar)
- Strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement
- Strong project management skills and comfort working cross-functionally
Benefits
- Medical, Dental, Vision, Life Insurance
- 401k plan
- Additional Opt-In Insurances
- Vacation + Sick Time Pay
- L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
- Action Oriented
- Situational Adaptability
- Drives Results
