Job Description

The Email Marketing Specialist is responsible for the independent execution and support of email marketing campaigns. This role focuses on maintaining email databases, implementing campaign elements, and contributing to the optimization of email performance. The specialist works under general supervision, prioritizing their own work to ensure timely and accurate delivery of email marketing activities.

JOB DUTIES:

• Execute and support day-to-day email marketing campaigns, including setup, testing, deployment, and performance monitoring.
• Manage email lists, including imports, segmentation, and data hygiene.
• Support A/B and multivariate testing and provide initial performance insights.
• Collaborate with internal teams to gather content and ensure alignment of email communications.
• Track campaign performance and contribute to reporting and compliance (CAN-SPAM, GDPR).
• Identify opportunities to improve email processes, automation, and overall campaign effectiveness.

YOU MUST HAVE:

• 2-5 years of professional experience in digital marketing, with a focus on email marketing.
• Demonstrated proficiency with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot, Marketo).
• Proven experience leveraging email analytics platforms to track, analyze, and report campaign performance
• Position based in Queretaro
  

WE VALUE:

• Familiarity with HTML/CSS for email template customization and customer segmentation strategies.
• Strong communication, writing, and organizational skills with attention to detail.
• Ability to manage multiple priorities, work under tight deadlines, and adapt in a fast-paced environment.
• Capable of working independently and as part of a team, with strong follow-through and accountability.
• Solid business understanding combined with technical aptitude.

WHAT'S IN IT FOR YOU:

• Benefits that go beyond Mexican labor law, ensuring your well-being and peace of mind.
• A collaborative and inclusive work environment where your contributions are valued.
• Opportunities for continuous professional growth and skill development through training, mentoring, and challenging projects.
• Access to cutting-edge tools, resources, and a supportive team to help you excel.

• The chance to work with a global, innovative company shaping the future in its industry.

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ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com

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