Job Description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Malaysia.

Who we are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi!

The Email Marketing Specialist sits within the Marketing department and is responsible for delivering end-to-end engagement campaigns across email, push, in-app and related channels. The role supports the development, execution and optimisation of client lifecycle Communications, contributing to effective automation, engagement and retention strategies while ensuring accuracy and adherence to established processes and standards.

Your EDGE Assignment/You Will:

• Create, build and launch email, push, in-app and other engagement campaigns in line with approved briefs and templates, ensuring accuracy in content, links, personalisation and audience targeting.
• Analyse and report on campaign performance. • Run and manage customer journeys, including user segmentation and building event-based campaigns, aimed at improving conversion and retention rates, ensuring correct setup and execution of automation logic.
• Create and execute A/B testing across customer journeys and email elements to optimise open rates, user conversion and retention, ensuring test configurations are implemented accurately.
• Track and measure the performance of retention activities, preparing regular reports with clear and accurate data insights.
• Conduct market research to identify gaps and opportunities and support continuous improvement of engagement campaigns.
• Maintain high attention to detail in all campaign builds, adhere to established templates and internal processes, and complete appropriate quality checks prior to launch.
• Provide timely status updates and proactively escalate risks or issues that may impact agreed timelines, quality standards or delivery outcomes.
• Ensure all communications comply with applicable data protection, anti-spam and internal regulatory requirements.
• Undertake additional duties as assigned to support evolving business and performance marketing needs.

Are you the one?

• 3+ years of experience in Email Marketing, CRM, Marketing Automation, or a related customer engagement role.
• Hands-on experience with email marketing and customer engagement platforms such as Braze, Customer.io, SendGrid, Salesforce Marketing Cloud, or similar tools.
• Proven experience building and executing email campaigns, push notifications, and in-app messaging.
• Familiarity with Figma and the ability to work with design assets to create and launch customer communications.
• Strong attention to detail, with a track record of delivering accurate, error-free campaigns across multiple audiences and markets.
• Comfortable working with project management tools such as Monday.com, Asana, Jira, or similar platforms to manage workflows and priorities.
• Proactive and self-driven, with the ability to take ownership of tasks and work independently with minimal supervision.
• Strong organizational and communication skills, with the ability to collaborate effectively across Marketing, Product, and other stakeholder teams.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year.
• Health Insurance

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• AI Screening Assessment
• Hiring Manager Interview (60 minutes)
• Final Interview (60 minutes)

We want to inform all prospective candidates that Axi's designated Employer of Records (EOR) in Malaysia is TDCX. As part of our commitment to legal compliance, all Axi Malaysia employees will be officially working under TDCX Malaysia.

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.