Job Description

• Location: Remote / Virtual
• Job Type: Full-Time
• Salary Range: $1,600 - $1,900/month

At HireHawk, we connect top global talent with high-performing U.S. companies. Our focus is on finding exceptional professionals who bring both expertise and drive to every role. We’re passionate about helping candidates grow their careers while supporting our clients with reliable, remote-ready talent that makes an impact from day one.

We are seeking an Email Marketing & Lifecycle Manager to own and execute our retention strategy across email and SMS channels. This is a highly hands-on role focused on driving revenue through lifecycle marketing, optimizing flows, executing campaigns, and continuously improving performance.

You will work with existing systems, assets, and data to identify opportunities and implement improvements that directly impact retention and customer lifetime value (LTV). This role is ideal for someone who can both strategize and execute, with a strong bias toward action and measurable results.

Responsibilities:

• Manage and optimize all lifecycle flows (welcome, abandoned cart, post-purchase, win-back, etc.)
• Build and execute campaign calendars aligned with promotions and product launches
• Continuously test and improve flows and campaigns to drive revenue
• Analyze performance across email and SMS (open rates, CTR, conversion, revenue contribution)
• Identify gaps and opportunities across the lifecycle funnel
• Run A/B tests on subject lines, creatives, offers, and messaging
• Drive continuous iteration based on data insights
• Write and refine high-converting email and SMS copy aligned with brand voice
• Collaborate on messaging angles that increase engagement and sales
• Ensure consistency across all lifecycle touchpoints
• Audit current Klaviyo and SMS platform (e.g., Postscript) setup and recommend improvements
• Leverage existing flows, segments, and creative assets to improve performance
• Execute quickly using provided creative, data, and campaign assets

Requirements

Core Experience

• Proven experience in email and SMS lifecycle marketing (eCommerce required, DTC preferred)
• Hands-on experience with: Klaviyo (required), Postscript or similar SMS platform (required), Shopify or similar eCommerce platform (required)
• Strong understanding of retention, LTV, and lifecycle optimization
• Experience building and optimizing: Welcome flows, abandoned cart flows, Post-purchase flows and Win-back campaigns
• Strong analytical mindset with a data-driven approach to decision-making
• Ability to both strategize and execute (not just manage)
• Experience working with DTC / eCommerce brands
• Basic design sense or creative direction experience
• Comfortable working within Shopify-based ecosystems
• Experience collaborating with global/remote teams

Preferred Requirements:

• Experience collaborating with distributed or remote teams
• Basic design sense or creative direction experience
• Strong analytical and data-driven decision-making skills
• Comfort working within Shopify-based ecosystems
• Experience leveraging creative assets and segments to improve campaign performance
• Ability to both strategize and execute lifecycle marketing initiatives

Benefits

• Access to a $200k+ perk marketplace with instant discounts on 150+ services

• Access up to 50% of approved earnings before payday (no credit checks or fees)
• Opportunities for career growth and professional development