This is a remote position.

We are seeking a highly detail-oriented and strategic
Email Lifecycle Marketing Specialist
to support and optimize email marketing programs for our e-commerce clients. This role is ideal for a hands-on marketer with strong experience in
Klaviyo
,
Shopify integrations
, lifecycle automation, and data-driven campaign optimization.

The ideal candidate combines technical expertise with creative collaboration skills and has a proven track record of building high-performing email lifecycle programs that drive engagement, retention, and revenue growth.

Key Responsibilities

Email Lifecycle Management

• 
  Design, build, and optimize end-to-end email lifecycle programs using Klaviyo

• 
  Develop advanced audience segmentation strategies to improve campaign performance and customer retention

• 
  Execute and manage automated lifecycle flows including welcome series, abandoned cart, post-purchase, win-back, and retention campaigns

• 
  Identify execution gaps and recommend improvements to increase email effectiveness and ROI

• 
  Monitor and analyze key email performance metrics including open rates, CTR, conversion rates, revenue per recipient, and overall campaign performance

Technical Integration & Analytics

• 
  Manage seamless integrations between Klaviyo, Shopify, HubSpot, and other CRM platforms

• 
  Build custom analytics dashboards and reporting frameworks to track lifecycle performance

• 
  Translate business goals and marketing questions into actionable insights and data-driven recommendations

• 
  Maintain accurate tracking systems for campaign attribution and customer engagement analysis

Content & Creative Collaboration

• 
  Provide strategic direction and recommendations for email content and messaging

• 
  Collaborate closely with design and creative teams to ensure brand consistency and high-performing visual assets

• 
  Review and provide constructive feedback on email templates, graphics, and user experience

• 
  Support the creation of compelling email content that drives engagement, conversions, and customer loyalty

Program Optimization

• 
  Continuously test and optimize email campaigns and automation flows based on performance data

• 
  Implement A/B testing strategies for subject lines, messaging, design, CTAs, and send times

• 
  Monitor email deliverability health and proactively maintain strong inbox placement

• 
  Stay updated on Klaviyo platform enhancements, industry trends, and email marketing best practices

Requirements

Experience & Expertise

• 
  Minimum 2 years of experience managing end-to-end email lifecycle marketing programs

• 
  Strong hands-on expertise with Klaviyo, including automation flows, segmentation, templates, and analytics

• 
  Proven experience in e-commerce email marketing with demonstrated revenue impact

• 
  Experience integrating Klaviyo with Shopify and CRM platforms

• 
  Strong analytical skills with experience building custom reporting dashboards and performance frameworks

• 
  Exceptional attention to detail with a commitment to delivering high-quality, error-free work

Technical Skills

• 
  Advanced knowledge of Klaviyo platform capabilities

• 
  Shopify integration and customer data management experience

• 
  Familiarity with CRM systems such as HubSpot or similar platforms

• 
  Understanding of email deliverability best practices

• 
  Basic HTML/CSS knowledge for email template customization (preferred)

• 
  Familiarity with design tools such as Adobe Creative Suite or Canva

Strategic & Analytical Abilities

• 
  Strong data analysis and problem-solving capabilities

• 
  Ability to identify performance gaps and implement optimization strategies

• 
  Experience developing lifecycle marketing strategies aligned with business objectives

• 
  Excellent project management and organizational skills with the ability to manage multiple clients and priorities simultaneously

• 
  Strong written and verbal communication skills with cross-functional collaboration experience

Preferred Qualifications

• 
  Experience developing email content and retention strategies for B2C e-commerce brands

• 
  Familiarity with additional ESP platforms such as Mailchimp or ActiveCampaign

• 
  Experience managing email marketing budgets and demonstrating ROI

• 
  Knowledge of email compliance regulations including CAN-SPAM and GDPR